Tag Archives: workshops

Hollywood Fringe Festival Announces Dates for 2014

The Hollywood Fringe is a great chance to try out or showcase some new work. I usually lead self-producing and marketing workshops leading up to the festival that include best practices to really take advantage of the Fringe atmosphere. Follow this blog for more

Here is all the information so far for Hollywood Fringe Festival 2014! From their press release:

Greetings Fringers–

We hope you had an excellent holiday weekend (or just an excellent normal weekend for our friends outside the states). As we approach the end of the year, it’s time to start thinking about our endeavors for 2014. We are gearing up for our fifth (!!!) festival next year and we’re already talking about a lot of new ideas and changes to improve the Hollywood Fringe.

The fifth annual Hollywood Fringe Festival will take place June 12th-29th, 2014, after a week of previews taking place June 5th-10th. The first big date that you should keep in mind is the opening of registration on February 1st. Check out the other dates down below.

After the feedback we received at the Post-Fringe Town Hall this year, we’ll be hosting a meeting this Saturday, December 7th at 5PM at Theatre Asylum focused on improving our venue efforts in 2014. We are specifically looking to recruit new venues within the official boundaries (including found spaces), so if you have any interest in running a space or bringing your own, make sure to stop by. There’s some more information down below.

Questions? Contact the festival at support@hollywoodfringe.org.

Fringe On!

Ben Hill, Festival Director

Venue Meeting This Saturday

Please join us this Saturday, December 7th at 5 PM in the Asylum Lab (at Theatre Asylum), 1078 Lillian Way. We’ll be focusing on these venue initiatives for 2014:

  • A venue packet to help recruit new venues and to help existing venues make the most of their Fringe experience
  • How venues can work together
  • How to bring a found/DIY venue to the Fringe
  • Matching potential venue managers or resident companies with venues who need help during the Fringe season
  • Making partnerships with local businesses
  • Dates for future venue meetings and workshops
  • And more!

Hope to see you there!

2014 Hollywood Fringe Festival Dates

Key Dates for 2014:

February 1st- Registration Open
April 1st- Registration Deadline for Guide Inclusion
June 5th-10th- Fringe Previews
June 11th- Fringe Opening Night Gala
June 12th-29th- 5th Annual Hollywood Fringe Festival
June 29th- Fringe Award Ceremony & Closing Night Party
The organization needs volunteers and interns throughout the year. Any interested persons may learn more here: http://www.hollywoodfringe.org/learn/index/132

Pitching Media & New Audiences

We’ve all been there: you run into someone at a party or a bar who turns out to be press and aren’t ready to pitch.

You overhear your actor or designer explain the show to a potential audience member, and you don’t even want to attend.

Prep them this Saturday!

Social Media Boot Camps begin again this week. You can also register for interactive live stream (at least 24 hours in advance).
 DSCN0554
MAR 23 (10am-1pmPT) Pitching Press/Audience *
Special Guests & On-your-feet coaching on how to pitch to both press & audience. I’d highly suggest it for any member of your team, since they all will be in contact with potential audience. Participants also get to keep the video of their coaching session to bring to the team.

Your Special Guests:

Brett Chapin hosts LALA Land talk on LA Talk Live! He’ll give tips on approach from both an audience member & Curator/Host POV.

Mary Lansing is a local blogger on lifestyle and the arts in Los Angeles

What We’ll Cover:

-Difference between PR, Marketing, Outreach & Audience Development
-Find & Pitch Bloggers & Influencers

-DOs & DON’Ts of Pitching
-Build a lasting Media List
-Bring your elevator speech! Every participant gets a pitch coaching session during workshop
$40 Individuals, $60 to bring a friend
​​

COMING UP:
MAR 30 (10am-1pm) Reaching a New Audience on Twitter (beginners welcome) – Pay for Workshop
APR 6 (10am-1pm) Standards & Best Practices for Social Marketing

Questions in comments!

buddha

 
 

 
 

5 Inspirational Stories for Self-Producers

Here are the Top 5 Inspirational Stories for Self-Producers,

New audience must feel invited as individuals, not a mob.

New audience must feel invited as individuals, not a mob.

inspired by conversation at last week’s workshop:

1. Audience Development Blog: Loving Your Donors – Although specifically about Donors, truly good advice for all who show interest in or attend your event. Also see Kickstarter Tips – again, specifically for fund-raising but great ideas on making your audience feel loved.

2. Seth Godin’s Blog – He somehow always reads your mind and delivers the right message. One of the only blogs I get sent directly to my inbox every morning.

3. Facebook Post Tracking Spreadsheet – An easy way to track times of day & types of posts that work the best. Originally created by The Marketing Spot. This one’s more practical than inspirational, unless you’re like me and are inspired by analytics!

4. Talkbacks & Tamales “By Being Welcomed, Instantly I Belonged” – An audience member reacts to her first time at the theater where I work, geared specifically towards making people feel invited & welcome.

5. Who Won’t Be at Comic-Con and Why That’s a Problem – an article by Corey Blake on how Comic-Con has nearly shut out any possibility of new attendees.

This Saturday, Build Your Marketing Strategy in 3 Hours

The sooner you register, the more detailed research I can do for your project!

FEB 23
Build Your Marketing Strategy

10am-1pm

Pay for Workshop

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there!

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Marketing Homer Simpson

Boy, that could be a great sequel to Being John Malkovich.

Workshop at The Indy Convergence

Workshop at The Indy Convergence

Last week I had a great time coaching some individuals on Self-Promoting Without Annoying Your Friends. We discussed a writing career, re-branding your acting image, a nonprofit to Save the Arts & brainstormed another attendee’s germ of a creative idea using Homer Simpson as an example (that was a tough one!).

I’m always excited to talk through the muddy waters of social marketing with people, and everyone present said they found takeaways they could put into practice right away. That is always the goal and I’m happy to report mission accomplished!

See also: 5 Inspirational Stories for Self-Producers

WHAT I LEARNED:

Every workshop gives me valuable information. I learned that teaching in a chair doesn’t work for me. I learned that outlines are my friend and flexibility my bestie.

I’m psyched to do final prep for this Saturday.

The sooner you register, the more detailed research I can do for your project!

FEB 23– Pay for Workshop
Build Your Marketing Strategy

10am-1pm

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there! 

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Drop into a Free Social Marketing Workshop

Most self-producers do it to get their work out there – so how can you  reach audiences beyond your friends and family?DSCN9326

Mon Feb 11 (7-7:30pmPT) 

Social Marketing Broadcast*

FREE! See if these workshops are a good fit.

I’ll review all the workshops & give at least one takeaway for each topic. Send your questions via the comments or @OutreachNerd.

Also RSVP on Facebook for insider tips.

UPDATE 8:30pm: Thanks to everyone who asked questions! That’s Alice from Project1979, Tim Keaty from Surfing Aliens, Scott Marden from Will Play For Food, Asmara Bhattacharya from Cypress Philharmonic.

I’m available for follow-up 30 minutes after the Broadcast ends via twitter or just comment below

Theatre Asylum is excited to present the Social Media Boot-Camps  with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkins will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.

*The Fine Print: Opinions expressed are my own & not representative of any clients: past, present or future.

I use many brands for examples but do not necessarily endorse any one over the other.

Have fun!

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

The Trouble With Words [Funding Fridays]

DSC_0019

Coeurage Theater Company announced they’re bringing back their hit musical The Trouble With Words – bigger,better and brighter – but they need your help. Read through to see where the money’s going and how you can take part.
Find a discount code at the bottom to a cool How-To Kickstarter Video Workshop. 
CMJ: Why are you bringing TTWW back?
Jeremy Lelliot, Artistic Director of Coeurage:
We feel like we haven’t really done the show yet, not the way it deserves to be done. It’s hard to conceive, since the workshop production was such a runaway success for us, but this is the world premiere as far as we’re concerned. So much is new: new songs, new set, new creative team, major revisions to the script and score… this is the fully realized version that we’re ready to share with Los Angeles.
 DSC_0329
Greg Nabours, Composer/Lyricist TTWW:
The original production of The Trouble With Words was actually a workshop production. Songs were still being written up until (and into) the week before we opened. We managed to cram six actors and six musicians onto a stage no larger than most people’s kitchen, and we did what we could with a piggy bank budget.  Somehow, we ended up attracting all the right attention and winning multiple awards, but it was always meant to be a workshop.  This production is the real thing.  All of the weaker elements from the first production have been cut or reimagined, and the new material that is taking its place really launches the show into new territory.  On top of better material, we are adding a choreographer, a set designer, a costume designer, a sound designer, a live mixer, and a publicist.  We don’t consider this as “bringing TTWW back.” We actually think of this as the world premiere of a new musical!
CMJ: What will the Kickstarter funds benefit and why is that important to the production?
DSC_0215
Jeremy:
The Kickstarter funds represent about half of our budget, so we’re doubling our resources for designers and production values. We have a lot of top notch folks working on this one that we wouldn’t have been able to afford on our own.
 
Greg:
The Kickstarter campaign is essentially our backbone right now.  We pulled in the best talent we could find, and that kind of knowledge and skill doesn’t come cheap.  We want to see how far we can get with this show, but we can’t do it alone. We believe that a successful Kickstarter campaign will actually allow this show a pathway to New York and beyond.
CMJ: What are your coolest perks?
Jeremy:
For 30.00 you get an autographed cd, digital download, Coeurage tote bag, and TTWW pin. That’s more like a good deal on a purchase than a reward for a donation. For 10,000.00 we’ll do a live reenactment of Indecent Proposal starring Greg as Demi Moore. Plus you get every other incentive we’re offering.
 DSC_0259
Greg:
Clearly, the coolest perk is the $1,000 mark. At that point, on top of getting all the merch that we have to offer and drinks with the cast, you also get a personalized song written by me (and a live performance of said song).  I’ve been paid more from people who were looking for the perfect proposal or an anniversary gift, so I actually think a grand for a song (and I can write a great song in any genre of music) is a fair trade.  Our show did win LA’s highest theatre award (the Ovation) for best original music and lyrics, after all.
Clearly the WORST perk (not that you asked) is the $10,000 mark. At that point, our company has agreed to do a live reenactment of the film Indecent Proposal, with myself as the female lead. I don’t actually remember agreeing to this, but I will follow through with it if someone actually pays that amount. 
CMJ: What was your favorite audience reaction during the first production?
DSC_0126 
Jeremy:
Nicki, our general manager, came to almost every performance and bawled. A lot of the time it was tears of pride and joy for Greg. She was genuinely concerned about being a distraction (she never was). She often hid herself in the back row.
 
Greg:
This is a hard one, as many stories come to mind.  As the run progressed, we started seeing more and more industry professionals in the audience.  After one particular performance, Jason Alexander walked up onstage after the show and asked if he could take me out to lunch. After another performance, a Disney representative took my info for future projects. 
 
BUT my favorite was during a song near the end of the show, Raincloud.  Apparently an audience member connected a little too much with the song. He started crying early in the song, and he gradually reached hysterics by the end.  In a tiny theater, this is very difficult to ignore. Eventually his sobs were louder than the actors and the band, and other audience members were having a hard time not laughing at the situation. I took it as a compliment…though I do wish he had waited ’til after the show to give it. 

Ovation Award Winning
The Trouble With Words by Gregory Nabours
March 1st – March 31st
A song cycle that explores the relationships people have with words and how language affects our everyday life.

 ———DISCOUNT!

Crowdfunding Secrets to Success

crowdfunding

 

Demo Video Lab

Saturday, February 9, 2013 from 10:00 AM to 8:00 PM (PST)

Use code CINDY20 for 20% off – expires on Monday, Feb 4th!

Santa Monica, CA

Did you miss the Kickstarter Tips ? Read here.

trailingspousetales705454698.wordpress.com/

Move your family. Keep your sanity.

Trailing Spouse Tales

Move your family. Keep your sanity.

Mister Acorn's Adventures

Stories by Pirate Dude

The Accessible Non-profit

Open your doors to welcome new audiences

Ellen Brock

Professional Freelance Novel Editor

Artist Soapbox

Triangle artists on their work, their plans, their manifestos

National Day Calendar

Fun, unusual and forgotten designations on our calendar.

Dr. Jen Gunter

Wielding the lasso of truth

(not) Mixed (up)

A Biracial Swirl in a Black and White World

%d bloggers like this: