Tag Archives: social media

Pitching Workshop

Yesterday’s workshop at Theatre Asylum was a new one for me. We had two fantastic Press guests- Brett Chapin & Noah J. Nelson – who gaveDSCN9004 their perspective on being pitched to cover your show.

In the last hour, attendees placed themselves into different scenarios and I played a person they were pitching. We had a lot of fun and I actually got to say all the things I want to tell people when hearing a pitch:

  • get over your fear
  • look for the signs of interest
  • how to close (soft or hard sell)
  • how to describe your show, and more.

Many participants were nervous at pitching in front of people (who wouldn’t be?), and I took a moment to explain how frightened I am the night before I teach a workshop. That surprised a lot of people, and I heard from the audience: “You’d never know it.” That, I said, is from years of self-producing and pitching my own work. You just have to get over the idea of pitching your own art. Fake it if you don’t feel it.

I left the workshop energized. Participants jumped at the end to connect with each other, to see how they can cross-promote, or just to talk about their shows. I feel everyone got a chance to talk through their pitch and we helped them find the interesting bits. So much so, in fact, that I changed the MAY 24th workshop to be another round of Pitching. Everyone needs it, and how often do you get to practice?

DSCN9019Can’t wait for next week!

Here’s the rest of the schedule (all workshops 10am-1pm).

Don’t see a workshop that answers your question? Comment below & we can arrange individual instruction.

MAR 30 – Find New Audience on Twitter (basics included)

APR 6 – Standards & Best Practices for Social Marketing (Facebook, Twitter, Tumblr, Instagram, etc)

APR 20 – Using Video to Promote Live Performance (includes You Tube/Vimeo)

MAY 11 – Marketing Strategy in the Thick of It

MAY 24 – Pitching Your Show to New Audiences

JUNE 8 – Standing out at a Festival without Being a Dick

Comment below or email smb@combinedartform.com for more information.

The Geek Supremacy Project

I had a blast talking with Gregory Hall about everything geeky – from He-Man to Shakespeare, history, mythology, 24th ST Theatre and griffithmarketing for self-producers. 

Have a listen. Would love your thoughts!

Listen to internet radio with The Geek Supremacy Project on Blog Talk Radio

Marketing Homer Simpson

Boy, that could be a great sequel to Being John Malkovich.

Workshop at The Indy Convergence

Workshop at The Indy Convergence

Last week I had a great time coaching some individuals on Self-Promoting Without Annoying Your Friends. We discussed a writing career, re-branding your acting image, a nonprofit to Save the Arts & brainstormed another attendee’s germ of a creative idea using Homer Simpson as an example (that was a tough one!).

I’m always excited to talk through the muddy waters of social marketing with people, and everyone present said they found takeaways they could put into practice right away. That is always the goal and I’m happy to report mission accomplished!

See also: 5 Inspirational Stories for Self-Producers

WHAT I LEARNED:

Every workshop gives me valuable information. I learned that teaching in a chair doesn’t work for me. I learned that outlines are my friend and flexibility my bestie.

I’m psyched to do final prep for this Saturday.

The sooner you register, the more detailed research I can do for your project!

FEB 23– Pay for Workshop
Build Your Marketing Strategy

10am-1pm

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there! 

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Drop into a Free Social Marketing Workshop

Most self-producers do it to get their work out there – so how can you  reach audiences beyond your friends and family?DSCN9326

Mon Feb 11 (7-7:30pmPT) 

Social Marketing Broadcast*

FREE! See if these workshops are a good fit.

I’ll review all the workshops & give at least one takeaway for each topic. Send your questions via the comments or @OutreachNerd.

Also RSVP on Facebook for insider tips.

UPDATE 8:30pm: Thanks to everyone who asked questions! That’s Alice from Project1979, Tim Keaty from Surfing Aliens, Scott Marden from Will Play For Food, Asmara Bhattacharya from Cypress Philharmonic.

I’m available for follow-up 30 minutes after the Broadcast ends via twitter or just comment below

Theatre Asylum is excited to present the Social Media Boot-Camps  with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkins will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.

*The Fine Print: Opinions expressed are my own & not representative of any clients: past, present or future.

I use many brands for examples but do not necessarily endorse any one over the other.

Have fun!

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

G+ Panel: How to Promote Your Content Online

Victor Solis invited me to a panel on promoting your content online.

RSVP here and join us Thursday at 7pm PT! 

WATCH the Video here. Great times and follow everyone on the panel. They are all excellent in different ways.

Are you a writer, filmmaker, artist, musician, blogger, or content creator? You have fantastic content, but how do you reach and engage your audience?Join our panelists online as we discuss:
– Promotional strategies that succeed
– Tactics that don’t

– Secret social media weapons of choice
– New tools that you can use to promote your content to even wider audiencesPanelists will include:
Goldie Chan (Cost of Capital series)
Cindy Marie Jenkins (Web Series Watch, Outreach Nerd)
Michael Nixon (Geek Crash Course series)
Brittani Noel (Stockholm series)
Angelique Toschi (TransMedia LA social media director)Moderated by Victor Solis (co-creator of Generic Girl series, Digital Spill interview show).POST questions for our panelists below!JOIN our Google+ Hangout via the link to be posted on Thursday.

WATCH via http://youtube.com/genericgirlseries.

We look forward to seeing you and answering your questions on-the-air. 🙂

Blogging for Personal & Professional [Outreach Nerd]

Every month Rachel Stoll joins me on Outreach Nerd to detail some aspect of social media marketing.

Tuesday 11/20 – 9am PT

Blogging for both personal & professional use.

WATCH our segment on Tumblr.

WATCH our segment on Pitching to Media & Media Lists

ABOUT RACHEL, from her site: I’ve been involved in social networks for nearly a decade, well before the term social media came about. Now, I work professionally in social media marketing. I design creative and engaging strategies for clients that achieve measurable goals on a variety of social networks like Twitter, Facebook, Pinterest, Instagram, Tumblr, Pose, LinkedIn, Etc. Sometimes I write about marketing. This year I co-wrote a 3-part series in MAGIC Magazine titled “Social Media Marketing for Magicians.”

I do other things besides work! Running and hiking are really great. Sometimes I play video games and attend comic-conventions. I used to produce and do marketing for Los Angeles theatre and I even started the LA Theatre hashtag in 2010.  Right now I’m finishing up myMaster’s Degree in Political Science.

Thanks for reading this. Feel free to read my blog which is a mix of all my interests or browse the subsections of the site.

ABOUT ME

—–

See the full schedule

Subscribe to YouTube
http://bit.ly/theCMJstoriesBLOG

Facebook.com/theCMJstories

Don’t miss a segment @CindyMarieJ

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