Tag Archives: self-producing

Hollywood Fringe Festival Announces Dates for 2014

The Hollywood Fringe is a great chance to try out or showcase some new work. I usually lead self-producing and marketing workshops leading up to the festival that include best practices to really take advantage of the Fringe atmosphere. Follow this blog for more

Here is all the information so far for Hollywood Fringe Festival 2014! From their press release:

Greetings Fringers–

We hope you had an excellent holiday weekend (or just an excellent normal weekend for our friends outside the states). As we approach the end of the year, it’s time to start thinking about our endeavors for 2014. We are gearing up for our fifth (!!!) festival next year and we’re already talking about a lot of new ideas and changes to improve the Hollywood Fringe.

The fifth annual Hollywood Fringe Festival will take place June 12th-29th, 2014, after a week of previews taking place June 5th-10th. The first big date that you should keep in mind is the opening of registration on February 1st. Check out the other dates down below.

After the feedback we received at the Post-Fringe Town Hall this year, we’ll be hosting a meeting this Saturday, December 7th at 5PM at Theatre Asylum focused on improving our venue efforts in 2014. We are specifically looking to recruit new venues within the official boundaries (including found spaces), so if you have any interest in running a space or bringing your own, make sure to stop by. There’s some more information down below.

Questions? Contact the festival at support@hollywoodfringe.org.

Fringe On!

Ben Hill, Festival Director

Venue Meeting This Saturday

Please join us this Saturday, December 7th at 5 PM in the Asylum Lab (at Theatre Asylum), 1078 Lillian Way. We’ll be focusing on these venue initiatives for 2014:

  • A venue packet to help recruit new venues and to help existing venues make the most of their Fringe experience
  • How venues can work together
  • How to bring a found/DIY venue to the Fringe
  • Matching potential venue managers or resident companies with venues who need help during the Fringe season
  • Making partnerships with local businesses
  • Dates for future venue meetings and workshops
  • And more!

Hope to see you there!

2014 Hollywood Fringe Festival Dates

Key Dates for 2014:

February 1st- Registration Open
April 1st- Registration Deadline for Guide Inclusion
June 5th-10th- Fringe Previews
June 11th- Fringe Opening Night Gala
June 12th-29th- 5th Annual Hollywood Fringe Festival
June 29th- Fringe Award Ceremony & Closing Night Party
The organization needs volunteers and interns throughout the year. Any interested persons may learn more here: http://www.hollywoodfringe.org/learn/index/132

Marketing Homer Simpson

Boy, that could be a great sequel to Being John Malkovich.

Workshop at The Indy Convergence

Workshop at The Indy Convergence

Last week I had a great time coaching some individuals on Self-Promoting Without Annoying Your Friends. We discussed a writing career, re-branding your acting image, a nonprofit to Save the Arts & brainstormed another attendee’s germ of a creative idea using Homer Simpson as an example (that was a tough one!).

I’m always excited to talk through the muddy waters of social marketing with people, and everyone present said they found takeaways they could put into practice right away. That is always the goal and I’m happy to report mission accomplished!

See also: 5 Inspirational Stories for Self-Producers

WHAT I LEARNED:

Every workshop gives me valuable information. I learned that teaching in a chair doesn’t work for me. I learned that outlines are my friend and flexibility my bestie.

I’m psyched to do final prep for this Saturday.

The sooner you register, the more detailed research I can do for your project!

FEB 23– Pay for Workshop
Build Your Marketing Strategy

10am-1pm

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there! 

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

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