Tag Archives: self-producers

Pitching Workshop

Yesterday’s workshop at Theatre Asylum was a new one for me. We had two fantastic Press guests- Brett Chapin & Noah J. Nelson – who gaveDSCN9004 their perspective on being pitched to cover your show.

In the last hour, attendees placed themselves into different scenarios and I played a person they were pitching. We had a lot of fun and I actually got to say all the things I want to tell people when hearing a pitch:

  • get over your fear
  • look for the signs of interest
  • how to close (soft or hard sell)
  • how to describe your show, and more.

Many participants were nervous at pitching in front of people (who wouldn’t be?), and I took a moment to explain how frightened I am the night before I teach a workshop. That surprised a lot of people, and I heard from the audience: “You’d never know it.” That, I said, is from years of self-producing and pitching my own work. You just have to get over the idea of pitching your own art. Fake it if you don’t feel it.

I left the workshop energized. Participants jumped at the end to connect with each other, to see how they can cross-promote, or just to talk about their shows. I feel everyone got a chance to talk through their pitch and we helped them find the interesting bits. So much so, in fact, that I changed the MAY 24th workshop to be another round of Pitching. Everyone needs it, and how often do you get to practice?

DSCN9019Can’t wait for next week!

Here’s the rest of the schedule (all workshops 10am-1pm).

Don’t see a workshop that answers your question? Comment below & we can arrange individual instruction.

MAR 30 – Find New Audience on Twitter (basics included)

APR 6 – Standards & Best Practices for Social Marketing (Facebook, Twitter, Tumblr, Instagram, etc)

APR 20 – Using Video to Promote Live Performance (includes You Tube/Vimeo)

MAY 11 – Marketing Strategy in the Thick of It

MAY 24 – Pitching Your Show to New Audiences

JUNE 8 – Standing out at a Festival without Being a Dick

Comment below or email smb@combinedartform.com for more information.

5 Inspirational Stories for Self-Producers

Here are the Top 5 Inspirational Stories for Self-Producers,

New audience must feel invited as individuals, not a mob.

New audience must feel invited as individuals, not a mob.

inspired by conversation at last week’s workshop:

1. Audience Development Blog: Loving Your Donors – Although specifically about Donors, truly good advice for all who show interest in or attend your event. Also see Kickstarter Tips – again, specifically for fund-raising but great ideas on making your audience feel loved.

2. Seth Godin’s Blog – He somehow always reads your mind and delivers the right message. One of the only blogs I get sent directly to my inbox every morning.

3. Facebook Post Tracking Spreadsheet – An easy way to track times of day & types of posts that work the best. Originally created by The Marketing Spot. This one’s more practical than inspirational, unless you’re like me and are inspired by analytics!

4. Talkbacks & Tamales “By Being Welcomed, Instantly I Belonged” – An audience member reacts to her first time at the theater where I work, geared specifically towards making people feel invited & welcome.

5. Who Won’t Be at Comic-Con and Why That’s a Problem – an article by Corey Blake on how Comic-Con has nearly shut out any possibility of new attendees.

This Saturday, Build Your Marketing Strategy in 3 Hours

The sooner you register, the more detailed research I can do for your project!

FEB 23
Build Your Marketing Strategy

10am-1pm

Pay for Workshop

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there!

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

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