Tag Archives: pitching press

Pitching Workshop

Yesterday’s workshop at Theatre Asylum was a new one for me. We had two fantastic Press guests- Brett Chapin & Noah J. Nelson – who gaveDSCN9004 their perspective on being pitched to cover your show.

In the last hour, attendees placed themselves into different scenarios and I played a person they were pitching. We had a lot of fun and I actually got to say all the things I want to tell people when hearing a pitch:

  • get over your fear
  • look for the signs of interest
  • how to close (soft or hard sell)
  • how to describe your show, and more.

Many participants were nervous at pitching in front of people (who wouldn’t be?), and I took a moment to explain how frightened I am the night before I teach a workshop. That surprised a lot of people, and I heard from the audience: “You’d never know it.” That, I said, is from years of self-producing and pitching my own work. You just have to get over the idea of pitching your own art. Fake it if you don’t feel it.

I left the workshop energized. Participants jumped at the end to connect with each other, to see how they can cross-promote, or just to talk about their shows. I feel everyone got a chance to talk through their pitch and we helped them find the interesting bits. So much so, in fact, that I changed the MAY 24th workshop to be another round of Pitching. Everyone needs it, and how often do you get to practice?

DSCN9019Can’t wait for next week!

Here’s the rest of the schedule (all workshops 10am-1pm).

Don’t see a workshop that answers your question? Comment below & we can arrange individual instruction.

MAR 30 – Find New Audience on Twitter (basics included)

APR 6 – Standards & Best Practices for Social Marketing (Facebook, Twitter, Tumblr, Instagram, etc)

APR 20 – Using Video to Promote Live Performance (includes You Tube/Vimeo)

MAY 11 – Marketing Strategy in the Thick of It

MAY 24 – Pitching Your Show to New Audiences

JUNE 8 – Standing out at a Festival without Being a Dick

Comment below or email smb@combinedartform.com for more information.

Pitching Media & New Audiences

We’ve all been there: you run into someone at a party or a bar who turns out to be press and aren’t ready to pitch.

You overhear your actor or designer explain the show to a potential audience member, and you don’t even want to attend.

Prep them this Saturday!

Social Media Boot Camps begin again this week. You can also register for interactive live stream (at least 24 hours in advance).
MAR 23 (10am-1pmPT) Pitching Press/Audience *
Special Guests & On-your-feet coaching on how to pitch to both press & audience. I’d highly suggest it for any member of your team, since they all will be in contact with potential audience. Participants also get to keep the video of their coaching session to bring to the team.

Your Special Guests:

Brett Chapin hosts LALA Land talk on LA Talk Live! He’ll give tips on approach from both an audience member & Curator/Host POV.

Mary Lansing is a local blogger on lifestyle and the arts in Los Angeles

What We’ll Cover:

-Difference between PR, Marketing, Outreach & Audience Development
-Find & Pitch Bloggers & Influencers

-DOs & DON’Ts of Pitching
-Build a lasting Media List
-Bring your elevator speech! Every participant gets a pitch coaching session during workshop
$40 Individuals, $60 to bring a friend

MAR 30 (10am-1pm) Reaching a New Audience on Twitter (beginners welcome) – Pay for Workshop
APR 6 (10am-1pm) Standards & Best Practices for Social Marketing

Questions in comments!




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