Tag Archives: outreach

Blogging for Personal & Professional [Outreach Nerd]

Every month Rachel Stoll joins me on Outreach Nerd to detail some aspect of social media marketing.

Tuesday 11/20 – 9am PT

Blogging for both personal & professional use.

WATCH our segment on Tumblr.

WATCH our segment on Pitching to Media & Media Lists

ABOUT RACHEL, from her site: I’ve been involved in social networks for nearly a decade, well before the term social media came about. Now, I work professionally in social media marketing. I design creative and engaging strategies for clients that achieve measurable goals on a variety of social networks like Twitter, Facebook, Pinterest, Instagram, Tumblr, Pose, LinkedIn, Etc. Sometimes I write about marketing. This year I co-wrote a 3-part series in MAGIC Magazine titled “Social Media Marketing for Magicians.”

I do other things besides work! Running and hiking are really great. Sometimes I play video games and attend comic-conventions. I used to produce and do marketing for Los Angeles theatre and I even started the LA Theatre hashtag in 2010.  Right now I’m finishing up myMaster’s Degree in Political Science.

Thanks for reading this. Feel free to read my blog which is a mix of all my interests or browse the subsections of the site.



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Don’t miss a segment @CindyMarieJ

Veterans Day: the Reality of Stories

At a wedding right after “The Hurt Locker” premiered, my husband Dan spoke with a family friend on leave from the military. This friend didn’t understand why anyone would want to watch a movie like “The Hurt Locker,” why we would want to see that story on screen. Dan explained that we have no idea what daily life is in the military is like, and especially not those specific stories.

That’s all it took for the family friend to understand. He never considered that we, artists in Los Angeles, might want to get a glimpse of understanding his work.
I think it really hit him in a positive manner.
Yesterday I saw La Razon Blindada, the production that transferred from 24th ST to Rubicon Theatre Company. I knew the basic premise: two political prisoners meet every Sunday at 3pm and cannot move from chairs or remove their hands from the table (true story). To sustain their sanity, their reason behind bars (thus the title, which translates to The Armored Reason), they tell each other stories. Read more….

The Coffee Bean 4 Kids

The Help Group is an awesome client of mine (see thoughts from their Oct Summit at the Skirball Center & hear a parent advocate interview Advance LA).

Please help by dropping by The Coffee Bean & Tea Leaf tomorrow: $1 fantastic drinks and all the money goes to The Help Group’s great programs! Tag #TheCoffeeBean4Kids and I’ll share through The Help Group’s twitter account.

The Help Group Summit: Autism, Learning Differences & ADHD

One of my favorite ongoing clients is The Help Group, and their annual Summit is an excellent time to tap into the research & new ideas that pop up all the time.

Along with live-tweeting for their twitter account, I created a storify so people not on twitter can also follow along! Storify is a new outlet for me, so please connect if you are there and say hello.

The Help Group Summit brings researchers, clinicians, teachers, students & parents together to learn the advances & new best practices. This year’s Summit focuses on Autism, Learning Differences & ADHD.

Here is a sample of pictures from Friday! Check back for short Saturday clips too.

Transition program @AdvanceLA holds a raffle for a great bike.

As you enter & sign in, tables display some of the amazing programs you can find at The Help

Silver Lining Resale Vintage Store both trains teens & YA w/ special needs, plus all the proceeds benefit The Help Group!

Group. It isn’t just a school, but also has numerous after-school and weekend activities as well as aiding int hat very important part of lives – Transition.

Here you can find a recent podcast with Dr. Amy Griffiths of Advance LA & pictures of their Halloween party!

Of course we get a swag bag too, with pens and schedules and such. I still use the one I got last year; great for papers & other conferences.

OUTREACH SHOUT-OUT: Always send your attendees away with swag they’ll use often, like bags and pens. They’ll become your own Brand Advocates.

I really enjoy the variety of sessions as well as atmosphere (and coffee/tea/water availability!). Speakers’ slides are given to attendees upon sign-in which allows us to listen and not furiously take notes.

OUTREACH SHOUT-OUT: Note the ASL Interpreter in the bottom right corner of the right picture. 

Dr. Firestone with Champion for Children Awardee Sen. Carol Liu & ABC7’s David Ono

On to lunch!

John Farrimond first introduced David Ono, emcee and representing the Summit’s Media Sponsor ABC7.

Then Dr. Firestone, CEO of The Help Group, introduced First 5 LA, Major Sponsor of the Summit and gave framed student art as thanks.

For many reasons too numerous to list here, The Help Group awarded Senator Carol Liu a Champion of Children Award.

Liu was brief but quite powerful in her acceptance speech: “I share and support the HELP Group’s fight to ensure all children are treated with dignity and given the support they need to reach their full potential. The HELP Group, volunteers, and parents have proven themselves indispensable partners and effective advocates for children with special needs.”

Senator Liu also serves on the Senate Select Committee on Autism and Related Disorders, instrumental in passing legislation to aid the life of all serving & living with autism.

OUTREACH SHOUT-OUT: Always publicly thank your sponsors. During lunch you have a captive audience!

More on actual sessions tomorrow, but here’s a quick video of The Help Group Children’s Choir performance!

OUTREACH SHOUT-OUT: Where you can show your outcomes in action, do it.

Special Needs Transition: podcast

I work with The Help Group to increase their outreach online. One of their programs, Advance LA, is relatively new with many social skills events and transitional efforts for the young adults and parents alike.

Follow @AdvanceLA & http://www.advancela.org for more

I first met Gloria Perez-Walker through Art Meza of the Cypress Park Library, all on Twitter. She’s a wonderful, honest spirit who uses her own experiences to aid parents navigating the autism world. A few weeks ago I answered a tweet where she asked about after school programs, and connected her to Dr. Amy Griffiths, Director of Advance LA.

They had a great interview, and it’s interesting to know what’s out there even if you don’t need the services.

By the way, is it incredibly cool that part of my job is to attend their Halloween events and tweet about them? I think it is.

Listen to internet radio with Advocacy for Busy Parents on Blog Talk Radio. 
If you like this post, tomorrow’s Funding Fridays highlights the creators of Stay Then Go, a film about how autism affects the family. Watch the video.

September in Outreach

I’ll be the first to admit that September was insane. Here’s why:


WHAT: Ban This! Book Signing

WHERE: at the Cypress Park Library


WHY IT WAS RAD: “I listened, I learned, I read, and it saved my life.” -Adrianna Simone

There was a live-blog here before I had fought with my former domain host, but hope to re-create it in the near future. In the meantime, check out the Pinterest pictures on my board “Good Reading”.


WHAT: By Appointment w/ Luis Alfaro 

WHERE:  East LA Rep

HEARD ABOUT IT FROM: Jesus Reyes, Artistic Director of East LA Rep who asked me to live stream

WHY IT WAS RAD: “All that art requires of you is to change.” If you need any sort of encouragement or inspiration, listen to Luis for just a few minutes.


WHAT: Theatre Through an Interpreter [Video Series & Talkback]

WHERE: 24th ST Theatre

HEARD ABOUT IT FROM: Part of my Outreach Consulting

WHY IT WAS RAD: After a performance in Spanish w. English super-titles, we talked about communicating through English, ASL & Spanish – in all three languages at once! [Video available soon] Read Audience Response.


WHAT: ARTmageddonLA

WHERE: Across Los Angeles

HEARD ABOUT IT FROM: Diana Wyenn asked me to run Social Media Strategy w/ Jim Halloran

WHY IT WAS RAD: Refocused negative energy from Carmageddon II into a movement towards local art; a movement for audiences and artists alike.


WHAT: DIY Day at the Broad Humor Film Festival. Co-panelist Erika Cervantes from Comediva & I talked to filmmakers on the importance of social media even before you have a product (but not before you have content).

WHERE: The Electric Lodge in Venice

HEARD ABOUT IT FROM: LA FPI (Los Angeles Female Playwrights Initiative)

WHY IT WAS RAD: A selection of quotes from other panels:

“Auditioning is its own genre of acting.”

“Silk is our enemy, cotton is our friend.”

“Isn’t there a button where you can take out the airplane in my shot?”

“I wrote for Friday the 13th, the series. I can kill six people an hour.”

“We believe that filmmakers should be able to live through their art.”



WED 10/4 at 4pm – The Bechdel Test Talks with Etta Devine & Caroline Sharp

MON 10/8 at 2pm – Indy Convergence Artist Check-in w/ Ellen Denham

WED 10/10 at 10am – Web Series Watch w/ Patty J. Robinson

SUN 10/14 – MON 10.15 – NASA Social at Goldstone Deep Space Network!

TUES 10.16  at 9am – Outreach Nerd w/ Rachel Stoll

Full Calendar available

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