Tag Archives: outreach

Two Articles I Wrote on Art as a Parent

I guess being a parent really does affect how I view art. Yesterday two articles I wrote dropped on different publications, Better Lemons and Dwarf+Giant, a blog of The Last Bookstore LA. I didn’t realize until I shared them to Facebook that both show how I view art differently since becoming a parent.

One is how The Cat in the Hat reads like a manual for child molesters. I thought I’d get more pushback on this story, but so far all comments except one appreciate my argument for removing that book from your collection. Thanks to Dwarf+Giant for publishing this one!

The other is the first in a series, What Theaters Need to Know: Courting Families on Better Lemons, a relaunched Los Angeles arts website. Here I detail how small changes and larger ones can go a long way towards making families feel welcome at your programming. Until you’ve had to change your child’s diaper on a nasty restroom floor while other audience members bang on the door during intermission, you really haven’t lived as a parent.

Stay tuned for some more interesting articles from me……

Webinar: Harvesting Leads using social media

Harvesting Leads

using social media

APRIL 24 (11:30-1pm PST)
with Cindy Marie Jenkins

So you have cool content, but don’t see butts in seats as a result?

We’ll cover: 
—Generating leads for your audience beyond family and friends
—Create a fun calendar to attract new audiences
—How to follow through and invite them to your show

More about Cindy

—————-

$50 for live individual training

REGISTER HERE

More Webinars:

APRIL 17: Twitter & Instagram Tutorial

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein

Webinar: Twitter & Instagram Tutorial

Twitter & Instagram Tutorial

APRIL 17 (10-11:30am PST)
with Cindy Marie Jenkins

Is “Hey! My first tweet!” also your only tweet?

Not sure how to use Instagram to connect with audiences?

Have questions but scared to ask them?

We will:

  • Run through Twitter and Instagram Basics, step by step, so you know the correct set up and tools at your disposal.
  • Review Best Practices and Common Missteps so you feel like a power user from Day 1.
  • Plan how you will use each platform to accomplish your short and long term goals.

$40 for live webinar if you register by April 15

$50 after April 15

REGISTER HERE

More Webinars:

APRIL 24: Harvesting Leads using social media

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein

[New] Artist Statement

I applied for a grant recently. I didn’t get it, but was forced to detail how I went from a theatrical director to digital media consultant and now straddle writing with my consultant freelancing and being the primary caretaker of my son (Lil’ Pirate Dude).

It’s a little long, which I’ll fix for the next round of grant applications, but I thought it might be of interest to tie together all of my interests.

I am Cindy Marie Jenkins, CMJ to many. I am a Storyteller, Outreach Nerd, Parenting Nerd, Mama to Lil’ Pirate Dude, Theme Park Wife, Former Theatre Director, Fairy Folk Myth Nerd, and Recent Transplant to Orlando (remember the Theme Park Wife part)?

For a decade, I’ve been obsessed with building new audiences for theatre. This began when I realized I was sick of doing all that work just for my family and friends to see. Sure, we can enrich one another, but art within the echo chamber is not enough for me.

        Through a six year project Voices From Chornobyl, I found success in reaching peopleVFC through a theme, a topic rather than people showing up to “support theatre” just for the sake of it, or because our friends are in it, or because we all work in it. At the same time, I was in charge of marketing for a small classical theater who had a stellar reputation but still struggled for audience and funding. It became clear to me that the ways that marketing had worked for decades were not nearly as effective with the age of the internet, and artists were falling behind the times faster than newspapers. Keep in mind, this was way back in 2009 when you still had to convince a theater company to go onto Facebook; the mere suggestion that you had to think beyond a press release was a battle, uphill both ways. I heard many artistic leaders take the simple route of blaming smartphones instead of exploring them, and condemning audiences rather than investigating their strategies, or even talking to them.

           I reconciled my dreams with the fact that the typical theatrical career path is not for me. I always knew that art could serve a real purpose in changing how people think. Through and beyond empathy, showing how others live and think can go a long way towards opening minds.  I didn’t want to direct whatever came my way just to grow my career. I enjoy entertainment for entertainment’s sake, but I want to create art that holds great value beyond the production. I want to use stories as a bridge towards greater empathy in the world. Every time I chose a project based on the greater good it could do for society, I worked at my best and was happiest. Every time I took a gig for any other reason than great passion, I felt limited by the story’s (lack of) need to exist, my lack of connection as to why, and didn’t do my best work.

Then in 2009, through an outreach project called Imagine East Hollywood, I worked closely with the East Hollywood Neighborhood Council and identified that local government faces the main two issues as most theaters had: (1) they only reach the same people and (2) if you don’t know they exist, then you can’t show up, never mind get involved. Beyond that lie at least ten hassle factors to stop someone from attending either. Most people didn’t even know they lived in East Hollywood. I used a film project, interactive visual art display, outreach tables at LA wide events and an immersive theatre experience to help people understand the agenda and workings of a neighborhood council, plus learn how their ideas could help their neighborhood and turn them from passive residents into active stakeholders.

These experiences led me to train myself (with guidance from Enci Box and Tamara

Krinsky) in social media, new communications models, and generally critique most vague, short term attempts to develop audience. I became an Outreach Nerd and trained individuals, then groups of self producers, and quickly added nonprofits, the City of LA and small business owners to my clients.

This quest for the audience led me to Manchester England, where I gave a keynote speech to Chernobyl charities on using my play, adapted from a book of interviews, to raise awareness and funds for their work. A 9-minute demo film was used to entice new donors. By 2006, the 25th Anniversary of the accident at the Chernobyl nuclear power plant, two groups in the UK did perform the piece, and my own ensemble led a series of readings throughout LA and San Diego. We also produced a workshop of Voices From Chornobyl Jr at local libraries and the Hollywood Fringe Festival.

This desire led me to brand myself a Storyteller AND Outreach Nerd, to align the idea of writing and stories into audience building, tying my name to “outreach” rather than “marketing” in an effort to change the direction of people’s thinking about their audience development.

This obsession led me to 24th STreet Theatre, where I could focus on acting as concierge for families to find quality art they enjoy together, while finding the correct medium to share stories that happen every day in this converted carriage house in South LA.

This adventure led me to experimenting with arts coverage during every Hollywood Fringe Festival, from interviews over Twitter to Google+ Hangouts, then from a full-fledged arts review show to podcasts and instagram reviews.

This need to find and engage arts-adjacent folks while feeling increasingly frustrated with theatre as an industry also led me to the longest crisis of faith I’ve ever experienced. Just as I was seeking a new direction, theaters called on my “marketing” (cringe) skills more and more. The more I was expected to just do the short term work that I knew didn’t last and that I so despise, the more I understood that my current path was not working for me. I don’t just want to be the one training artists to change their mindset on audiences; I don’t just want to be the ambassador to new audiences anymore. I also need to create the art that draws new audiences in the door simply by being good and meeting audiences where they live. In many cases, that requires me to move my creative writing as far away from a theater as possible.

Currently I freelance as a Consultant and Writer while raising my beautiful son.

 

Popular Stories Written Like Postcards for Plays (Spoiler Alert: they’re boring as hell)

I started to rewrite popular movie/TV log-lines as if they’re on the back of a theater postcard (or described on a website) to hear how boring they sound. It was meant to be a joke on Facebook, but got so much attention that it might become a regular series.

I can’t tell you how often a theatrical production attracts my attention, then my eyes glaze over when I read the description. I have no solution to this chronic marketing problem except for testing different versions with samples of your target audience(s).

I wrote the first three, then friends joined into the fun:

Selfish spoiled playboy Tony Stark has done nothing with his life since inheriting his father’s fortune. After his life changing experience in Afghanistan where he is confronted by both the true consequence of his empire and his own mortality, Stark finally realized how the power of his own intelligence can be used to help the world. His old friends and investors, however, don’t always have the humanity’s best interests in mind, and Stark must make the choice between those he’s trusted his whole life and his own conscience.

*

Dreamer Dorothy Gale has no love for her farm life in Kansas, with its pig pens and farmhands who

IMG_20150818_144347.jpg

If you haven’t seen Thug Notes videos, every artist can learn from how he describes classic literature.

always seem to watch her a little too closely for her comfort as she grows up. When a tornado knocks her out, she finally travels to the world in her head over the rainbow, where she encounters talking beasts, vertically challenged villages and pagan wannabes who challenge her ideas of right and wrong. Will she stay with them and finally meet the mysterious Wizard of Oz, or will she find her way home to seek out happiness among the family she loves?

*

The well off Hobbit Frodo has settled into his calm life of leisure, brews and nature. The biggest challenge is keeping his estate-hungry cousins away from BagEnd. But then his Uncle Bilbo disappears at his own birthday party, and the trusted if suspicious family friend, a Wizard, throws him out the door in a quest to hide a magical (possibly evil) ring in the land of the elves. Constantly caught between his new adventures, true friends, inevitable betrayals and his humble Hobbit nature, Frodo must decide: stay within a group of warriors sworn to protect him or take a small boat towards a destiny that almost surely will prove to be fatal?

Friends joined into the fun, too. From Sound Designer Vincent Olivieri:

Twentysomething hacker Neo has a boring job and no family to speak of. One day, a mysterious cell phone arrives on his desk, and Neo has a series of interactions with fascinating strangers, eventually leading to his immersion in a topsy-turvy turbulent alternate universe. The previously apathetic Neo is forced to confront his own humanity and role in the human race as he enters an evil computer program and hacks it from the inside out! Contains drug use and adult situations.

From Director Kate Motzenbacker:

After encountering a rebellious group of women in a post-apocalyptic landscape, guilt-ridden drifter Max is forced to confront his own humanity. Exploring themes of environmentalism, reproductive rights, and the human condition, this piece asks the question: what is the responsibility of an individual in the absence of civilization?

From David Jette, Artistic Director of Brimmer Street Theater Co.

What does it mean to be a father? What does it mean to be a son?

These are the questions tackled by this compelling and transformative new work about a young orphan living with his uncle and aunt on a farm far from ‘civilization.’ He spends his days repairing equipment and pining to join his friends on their adventures. Until one day, one of his machines is lost in the desert and is found by an old man, who, long ago, knew the boy’s late father and how he died. The two set off to return the machine to its original owner, and after encountering some truly zany characters, find themselves at odds with the society in which they live, and in search of the force that binds them together.

*

Lot and his family live in a great little part of town, but something about this town is… unique. Unique? More like crazy! His neighbors are total hellions! Until one day, a gorgeous man in white arrives at Job’s door and asks to stay the night. When his neighbors knock on the door and make an ‘indecent proposal,’ and after a strange weather pattern settles in, laying waste to everything he loves dear, Lot and his wife decide it’s time to get out of Dodge. This dramedy about loss and faith is for the whole family, and surely worth its salt!

*

Ever have one of those days? What about one of those YEARS?

Job is a pious man, with one problem – the God he worships is kiiiiind of a dick. After making a bet with the devil (played by One Life to Live’s Kevin Conway!) Job’s deity decides to really mess with his life, in the most unexpected ways! Join us for a night of laughs, and tears, brought forth by this timeless story of the saddest man that God forsook.

Do you have ideas on this? Add your own versions or ideas in the comments.

Guest Article: “When You Look in the Mirror Do You See a Salesperson,” by S. Anthony Iannarino

Artists, Freelancers: we all have to embrace sales in some way for a sustainable career.

Sales and Sales Management Blog

When You Look in the Mirror Do You See a Salesperson 
by S. Anthony Iannarino

To succeed in sales, you have to embrace that you are a salesperson. Anything less than fully embracing the role means that you will produce results that are less than they should be.

If You Don’t Believe
If you don’t believe that you are a salesperson, you won’t make your calls. You won’t spend your time prospecting, and you won’t open new relationships. You will do something less than this.

If you don’t believe that you are a salesperson, you won’t continually pursue your dream clients. You won’t take the long view and nurture them over time. You will believe that they can’t be won because they already have a provider. You’ll give up. You’ll quit.

If you don’t believe that you are salesperson, you will find countless ways to stay busy…

View original post 652 more words

Outreach Nerd Broadcast updates

The past few months have been an experiment with G+ Broadcasts. Their purpose is to connect new audience with indie artists, but the same old methods of interviews aren’t doing the trick.

Imagine that. So I’m changing it up!

Out of all of the broadcasts I tried, here is what has survived – all in a slightly new form:

Outreach Nerd – TUESDAYSbuddha

1st Tuesday/month 7pmPT/10pmET: #SpaceNerd

All levels of expertise or newbies in one Hangout to catch up on Space News

2nd Tuesday/month, time TBA: #OutreachNerd 

Useful Outreach tips & examples of people/orgs doing it right

3rd Tuesday/month, 10amPT/1pmET: #MediaNerds

Co-Hosts Etta Devine & Caroline Sharp join me to discuss how the media we consume affects individuals & society. Formerly the Bechdel Test Talks.

-4th Tuesday/month, time TBA: Outreach Nerd w/ Special Guest 

Web Series Watch* & Live Streams – WEDNESDAYS

Upon request & monthly at East LA Rep’s By Appointment

*Be sure to follow this new series, which has its own site/channel. Co-hort Patty Jean Robinson & I dig deeply into the web series world & bring you our picks!

#FundingFridays – FRIDAYS

Guests will now include Fund-raising/Crowd-funding experts, paired with artists who’ve run successful campaigns.

Have a campaign to promote? You can join the Broadcast, ask your questions of the experts & plug your project at same time.

In-between, you’ll see new outreach-related works, but this is the new regular schedule.

Want to be a guest or have questions? Comment below & I’ll reply within 48 hours.

Media Nerds: Ep1

For some months, Etta Devine, Caroline Sharp & myself have centered talks on media and society around the Bechdel Test. To expand the discussion, we invite you to join us on the 3rd Tuesday of ever month for the new show:

#MediaNerds

How does the media we consume shape us as individuals and as a society? 

Caroline Sharp

Caroline Sharp

Etta Devine
Etta Devine

Outreach Nerd, Bechdel Test Talks, Funding Fridays, Stories on the Go

Cindy Marie Jenkins

Caroline’s Pick: AFI’s Directing workshop for Women

Cindy’s Pick: The Bitch Pack

Etta’s Pick (launching May 6th): Ms. in the Biz

NEXT SHOW: Tuesday, April 16th 10amPT/1pmET

Hidden Barriers to Entry

The Geek Supremacy Project

I had a blast talking with Gregory Hall about everything geeky – from He-Man to Shakespeare, history, mythology, 24th ST Theatre and griffithmarketing for self-producers. 

Have a listen. Would love your thoughts!

Listen to internet radio with The Geek Supremacy Project on Blog Talk Radio

Space Nerd Hangout:

space nerd

Guests of all experience talk about Space

1st Tuesday of every month

Tonight’s topics: Citizen Exploration & Space Mining

Guests: Mack A. Bradley, Bill Dunford, Dr. Philip Metzger, Libby Norcross & Amy Pillé.

Host: Cindy Marie Jenkins

April 2nd is next. Follow this blog or Subscribe.

LINKS 

Another source: Download the Universe: A Discerning Curator for Science eBooks (MB)

http://www.ridingwithrobots.org/earth/ (BD)

The Outer Space Treaty of 1967 (MB)

Lunabotics Mining Competition (PM)

Spacehack.org A Directory of ways to explore space exploration

BIOS

Mack A. Bradley is the founder and Principal of StandPoint Public Affairs. He has developed a reputation for excellence as a thoughtful strategic partner, specializing in strategic communications, crisis management, public affairs and media relations. His professional focus is on solving complex communications problems through thoughtful planning and considered implementation. His client experience includes Fortune 100 companies, government agencies at the local and regional level, charitable foundations, not-for-profits and religious organizations.

Bill Dunford Robotic spacecraft are exploring the skies. You can ride along. Saddle up at RidingWithRobots.org

phil1Dr. Philip Metzger is a senior research physicist at NASA’s Kennedy Space Center, where he founded and leads the Granular Mechanics and Regolith Operations Laboratory. He performs research to utilize the soil of extraterrestrial bodies.  He was selected as Kennedy Space Center’s Scientist/Engineer of the Year for 2011.

@Philtill777

www.philipmetzger.com

Houston SCH pic from MichaelLibby Norcross works at an educational space simulator called the Challenger Learning Center, where she wears a flight suit and encourages kids in science and reaching for the future. In her spare time she travels on geeky vacations, takes classes toward another college degree, doodles inspirational posters, and generally spends her time wondering how in the world she gets to have all the experiences she does.

 LEARN MORE about Challenger Center:
 Libby’s job:
Libby’s hobby:
Libby’s tweets:
Amy Pillé (@A_neutron) is a corporate defense attorney practicing in Charleston, SC. She is part of a coordinating counsel team that manages product liability litigation on national, regional and local levels. She is also an avid tech and social media enthusiast, with roots in amateur radio. In what little spare time she has, Amy enjoys sleeping and getting scolded soundly by Abigail, aka Princess Pretty Paws, in the wee hours of the morning. (Shaun, Husband Extraordinaire, often helps out with Abby…no really, our household is basically just a cat entourage…for one cat.)

Drop into a Free Social Marketing Workshop

Most self-producers do it to get their work out there – so how can you  reach audiences beyond your friends and family?DSCN9326

Mon Feb 11 (7-7:30pmPT) 

Social Marketing Broadcast*

FREE! See if these workshops are a good fit.

I’ll review all the workshops & give at least one takeaway for each topic. Send your questions via the comments or @OutreachNerd.

Also RSVP on Facebook for insider tips.

UPDATE 8:30pm: Thanks to everyone who asked questions! That’s Alice from Project1979, Tim Keaty from Surfing Aliens, Scott Marden from Will Play For Food, Asmara Bhattacharya from Cypress Philharmonic.

I’m available for follow-up 30 minutes after the Broadcast ends via twitter or just comment below

Theatre Asylum is excited to present the Social Media Boot-Camps  with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkins will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.

*The Fine Print: Opinions expressed are my own & not representative of any clients: past, present or future.

I use many brands for examples but do not necessarily endorse any one over the other.

Have fun!

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

Captioning Online Videos [Outreach Nerd]

Tuesday 1/29

7pm PST

OUTREACH NERD: Captions

Alex Lotz & Brian Reis from Captions E7

on efficient and inexpensive ways to caption your online content for accessibility.

PS This will be captioned soon!

https://www.facebook.com/CaptionsE7
Alex Lotz <shcine@gmail.com>
Brian Reis <brianjamesreis@gmail.com>
—-
$5 for a video with run time under 1:15
$10 for run time under 2:15 (but over 1:15)
$15 for run time under 3:15 etc. until $35 for 7:15.
Any video longer than 7:15 and less than 11:15 is $40.
Videos in the 11:15 – 15:15 length range are $45.

Any video longer than 15 minutes will be $3 per minute (with the “minute” mark still happening at the :15 interval instead of :00).
If a script or transcript of the text to be captioned (with or without time code) is provided, there is a discount of 50 cents per minute of the video’s run time.

We also offer further discounts for channels looking to caption multiple videos:
10% off for at least 5 videos
20% off for at least 10 videos
30% off for at least 15 videos
40% off for at least 20 videos
and 50% off for 50 or more videos.
The bulk discounts are applied after any transcript discount.

Full Broadcast Schedule

—–

Subscribe to YouTube
http://bit.ly/theCMJstoriesBLOG

Facebook.com/theCMJstories

Don’t miss a segment @CindyMarieJ

Indie Holiday Gifts Days 5&6

With so many independent artists, there’s a variety of unique gifts you can give. I’ll highlight one a day through the New Year! I got a little behind, but these special treats should make up for it!

Day 5

LA Makerspace Membership

makerspaceWith a successful Kickstarter, White House blog recognition and generally just phenomenal mission/outreach, LA Makerspace is an amazing place for kids and adults to use their hands and minds for fun learning!

These are regular Membership Prices. For a very limited time you can buy any of these Memberships with a ton of extra benefits through their Kickstarter Campaign that runs until January 2nd, 2013. Some deals are limited so pop over there asap!

Purchase Membership Here.

Start with a DAY PASS – $20/day – Under 13 must be accompanied by an adult 18+

Day 6

The Coffee Bean 4 Kids Campaign

The Coffee Bean & Tea Leaf may not be “Indie,” but their holiday campaign with The Help Group, a nonprofit school serving children with various special needs*, certainly is!

$1 from every purchase of these items goes directly to help the many programs available at The Help Group. There are so many, it’s hard to keep track, but something for everyone.

the coffee bean autism

*DISCLOSURE: I am the Outreach Consultant for The Help Group.

Day 1 – Holiday Gifts by Adam Emperor Southard Photography

Day 2 – HUCK FINN: The Robotic Edition & The Selling, a supernatural comedy

Day 3 – Fund an education Shakespeare Puppet Video in someone’s name

DAY 4 – The Puppet Maker’s Bones by Alisa Tangredi

Blogging for Personal & Professional [Outreach Nerd]

Every month Rachel Stoll joins me on Outreach Nerd to detail some aspect of social media marketing.

Tuesday 11/20 – 9am PT

Blogging for both personal & professional use.

WATCH our segment on Tumblr.

WATCH our segment on Pitching to Media & Media Lists

ABOUT RACHEL, from her site: I’ve been involved in social networks for nearly a decade, well before the term social media came about. Now, I work professionally in social media marketing. I design creative and engaging strategies for clients that achieve measurable goals on a variety of social networks like Twitter, Facebook, Pinterest, Instagram, Tumblr, Pose, LinkedIn, Etc. Sometimes I write about marketing. This year I co-wrote a 3-part series in MAGIC Magazine titled “Social Media Marketing for Magicians.”

I do other things besides work! Running and hiking are really great. Sometimes I play video games and attend comic-conventions. I used to produce and do marketing for Los Angeles theatre and I even started the LA Theatre hashtag in 2010.  Right now I’m finishing up myMaster’s Degree in Political Science.

Thanks for reading this. Feel free to read my blog which is a mix of all my interests or browse the subsections of the site.

ABOUT ME

—–

See the full schedule

Subscribe to YouTube
http://bit.ly/theCMJstoriesBLOG

Facebook.com/theCMJstories

Don’t miss a segment @CindyMarieJ

Veterans Day: the Reality of Stories

At a wedding right after “The Hurt Locker” premiered, my husband Dan spoke with a family friend on leave from the military. This friend didn’t understand why anyone would want to watch a movie like “The Hurt Locker,” why we would want to see that story on screen. Dan explained that we have no idea what daily life is in the military is like, and especially not those specific stories.

That’s all it took for the family friend to understand. He never considered that we, artists in Los Angeles, might want to get a glimpse of understanding his work.
I think it really hit him in a positive manner.
Yesterday I saw La Razon Blindada, the production that transferred from 24th ST to Rubicon Theatre Company. I knew the basic premise: two political prisoners meet every Sunday at 3pm and cannot move from chairs or remove their hands from the table (true story). To sustain their sanity, their reason behind bars (thus the title, which translates to The Armored Reason), they tell each other stories. Read more….

The Coffee Bean 4 Kids

The Help Group is an awesome client of mine (see thoughts from their Oct Summit at the Skirball Center & hear a parent advocate interview Advance LA).

Please help by dropping by The Coffee Bean & Tea Leaf tomorrow: $1 fantastic drinks and all the money goes to The Help Group’s great programs! Tag #TheCoffeeBean4Kids and I’ll share through The Help Group’s twitter account.

The Help Group Summit: Autism, Learning Differences & ADHD

One of my favorite ongoing clients is The Help Group, and their annual Summit is an excellent time to tap into the research & new ideas that pop up all the time.

Along with live-tweeting for their twitter account, I created a storify so people not on twitter can also follow along! Storify is a new outlet for me, so please connect if you are there and say hello.

The Help Group Summit brings researchers, clinicians, teachers, students & parents together to learn the advances & new best practices. This year’s Summit focuses on Autism, Learning Differences & ADHD.

Here is a sample of pictures from Friday! Check back for short Saturday clips too.

Transition program @AdvanceLA holds a raffle for a great bike.

As you enter & sign in, tables display some of the amazing programs you can find at The Help

Silver Lining Resale Vintage Store both trains teens & YA w/ special needs, plus all the proceeds benefit The Help Group!

Group. It isn’t just a school, but also has numerous after-school and weekend activities as well as aiding int hat very important part of lives – Transition.

Here you can find a recent podcast with Dr. Amy Griffiths of Advance LA & pictures of their Halloween party!

Of course we get a swag bag too, with pens and schedules and such. I still use the one I got last year; great for papers & other conferences.

OUTREACH SHOUT-OUT: Always send your attendees away with swag they’ll use often, like bags and pens. They’ll become your own Brand Advocates.


I really enjoy the variety of sessions as well as atmosphere (and coffee/tea/water availability!). Speakers’ slides are given to attendees upon sign-in which allows us to listen and not furiously take notes.

OUTREACH SHOUT-OUT: Note the ASL Interpreter in the bottom right corner of the right picture. 

Dr. Firestone with Champion for Children Awardee Sen. Carol Liu & ABC7’s David Ono

On to lunch!

John Farrimond first introduced David Ono, emcee and representing the Summit’s Media Sponsor ABC7.

Then Dr. Firestone, CEO of The Help Group, introduced First 5 LA, Major Sponsor of the Summit and gave framed student art as thanks.

For many reasons too numerous to list here, The Help Group awarded Senator Carol Liu a Champion of Children Award.

Liu was brief but quite powerful in her acceptance speech: “I share and support the HELP Group’s fight to ensure all children are treated with dignity and given the support they need to reach their full potential. The HELP Group, volunteers, and parents have proven themselves indispensable partners and effective advocates for children with special needs.”

Senator Liu also serves on the Senate Select Committee on Autism and Related Disorders, instrumental in passing legislation to aid the life of all serving & living with autism.

OUTREACH SHOUT-OUT: Always publicly thank your sponsors. During lunch you have a captive audience!

More on actual sessions tomorrow, but here’s a quick video of The Help Group Children’s Choir performance!

OUTREACH SHOUT-OUT: Where you can show your outcomes in action, do it.

Special Needs Transition: podcast

I work with The Help Group to increase their outreach online. One of their programs, Advance LA, is relatively new with many social skills events and transitional efforts for the young adults and parents alike.

Follow @AdvanceLA & http://www.advancela.org for more

I first met Gloria Perez-Walker through Art Meza of the Cypress Park Library, all on Twitter. She’s a wonderful, honest spirit who uses her own experiences to aid parents navigating the autism world. A few weeks ago I answered a tweet where she asked about after school programs, and connected her to Dr. Amy Griffiths, Director of Advance LA.

They had a great interview, and it’s interesting to know what’s out there even if you don’t need the services.

By the way, is it incredibly cool that part of my job is to attend their Halloween events and tweet about them? I think it is.

Listen to internet radio with Advocacy for Busy Parents on Blog Talk Radio. 
——
If you like this post, tomorrow’s Funding Fridays highlights the creators of Stay Then Go, a film about how autism affects the family. Watch the video.

September in Outreach

I’ll be the first to admit that September was insane. Here’s why:

SEPTEMBER OUTREACH HIGHLIGHTS:

WHAT: Ban This! Book Signing

WHERE: at the Cypress Park Library

HEARD ABOUT IT FROM: Art Meza @CypressParkLAPL

WHY IT WAS RAD: “I listened, I learned, I read, and it saved my life.” -Adrianna Simone

There was a live-blog here before I had fought with my former domain host, but hope to re-create it in the near future. In the meantime, check out the Pinterest pictures on my board “Good Reading”.

—–

WHAT: By Appointment w/ Luis Alfaro 

WHERE:  East LA Rep

HEARD ABOUT IT FROM: Jesus Reyes, Artistic Director of East LA Rep who asked me to live stream

WHY IT WAS RAD: “All that art requires of you is to change.” If you need any sort of encouragement or inspiration, listen to Luis for just a few minutes.

—–

WHAT: Theatre Through an Interpreter [Video Series & Talkback]

WHERE: 24th ST Theatre

HEARD ABOUT IT FROM: Part of my Outreach Consulting

WHY IT WAS RAD: After a performance in Spanish w. English super-titles, we talked about communicating through English, ASL & Spanish – in all three languages at once! [Video available soon] Read Audience Response.

—–

WHAT: ARTmageddonLA

WHERE: Across Los Angeles

HEARD ABOUT IT FROM: Diana Wyenn asked me to run Social Media Strategy w/ Jim Halloran

WHY IT WAS RAD: Refocused negative energy from Carmageddon II into a movement towards local art; a movement for audiences and artists alike.

—–

WHAT: DIY Day at the Broad Humor Film Festival. Co-panelist Erika Cervantes from Comediva & I talked to filmmakers on the importance of social media even before you have a product (but not before you have content).

WHERE: The Electric Lodge in Venice

HEARD ABOUT IT FROM: LA FPI (Los Angeles Female Playwrights Initiative)

WHY IT WAS RAD: A selection of quotes from other panels:

“Auditioning is its own genre of acting.”

“Silk is our enemy, cotton is our friend.”

“Isn’t there a button where you can take out the airplane in my shot?”

“I wrote for Friday the 13th, the series. I can kill six people an hour.”

“We believe that filmmakers should be able to live through their art.”

—–

UPCOMING OCTOBER OUTREACH

WED 10/4 at 4pm – The Bechdel Test Talks with Etta Devine & Caroline Sharp

MON 10/8 at 2pm – Indy Convergence Artist Check-in w/ Ellen Denham

WED 10/10 at 10am – Web Series Watch w/ Patty J. Robinson

SUN 10/14 – MON 10.15 – NASA Social at Goldstone Deep Space Network!

TUES 10.16  at 9am – Outreach Nerd w/ Rachel Stoll

Full Calendar available

YouTube channel

Facebook.com/theCMJstories

Go Beyond the Blurb on Mondays

Arts Outreach is a huge part of The CMJ Stories. Every Monday I go Beyond the Blurb of an indie artist’s work, non profit or cause to cultivate more of their audience. Wednesday is Wild Card Day, and usually includes live streams with great speakers!

Here is a clip of the theme song, composed by Adam Emperor Southard.

The playlist of interviews conducted so far:

YouTube channel

Facebook.com/theCMJstories

Remember your 1st time?

24th Street Theatre hired me to handle their Outreach/Marketing for the 15th Anniversary Season, now in full swing.

There are many reasons why this work excites me, not the least of which is the fact that my job is to tell the stories coming out of this amazing theatre every single day.

One highlight, though, is the 1st time campaign. We want people to feel welcome bringing their kids to 24th ST for their first experience of theatre, and so our friends & staff are telling me about their 1st times.

Remember yours? Share it!

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ARTmageddon Outreach Tips

As Artists sign up for ARTMageddon LA, I email them Outreach Tips. Diana Wyenn and I thought for some, it might be easier to access through a short video tutorial.

We also show how you can help even if you don’t have an event. Participate as an audience member!

http://www.artmageddonla.com/
https://www.facebook.com/ARTmageddonLA
https://twitter.com/ARTmageddonLA

ARTmageddon LA – Sept 29-30th

Calling all artists, arts organizations, and venues… Join ARTmageddon!

Are you planning an arts event for Carmageddon weekend? Thinking of holding one? Already have something running or on view September 29 and/or 30?

Very soon the media, city officials, metro, and pretty much everyone else in Los Angeles will all be talking about one thing: Carmageddon II. Let’s unite in response and offer Los Angeles residents an alternative view of what to do on Saturday, September 29 and Sunday, September 30… ARTMAGEDDON.

Running parallel to Carmageddon II, this two-day citywide celebration of the arts encourages Angelenos to stay out of their cars and, instead, walk-bike-metro to their local galleries, theaters, music venues, museums and more. Via www.ARTmageddonLA.com, we are telling your neighbors to experience your art.

Already, we have the support Metro, the City of Los Angeles, Department of Cultural Affairs, ForYourArt, LA Stage Alliance, and a growing consortium of community partners; but what we really need now is you. Please contact Camille Schenkkan and Lyn Cowan, artist & organization liaisons, at  join@ARTmageddonLA.com to join this collaborative effort. Participation is free and open to all.

Together we can get everyone talking about “ARTmageddon weekend,” and exploring the great exhibitions, screenings, performances and concerts happening in their neighborhoods. Most recently, the Los Angeles Times joined our effort running this feature about ARTmageddon: http://www.latimes.com/entertainment/arts/culture/la-cm-et-la-artists-artmageddon-carmageddon-2-20120824,0,3280602.story

With Carmageddon II only three weeks aways, we hope you’ll get involved and join ARTmageddon today.

– The ARTmageddon Team

Watch Diana Wyenn & Cindy on ARTMageddon Intro


+++

ARTMAGEDDON
September 29 & 30

Walk – Bike – Metro to art in your neighborhood!

Learn more @ www.ARTmageddonLA.com
Like us @ www.facebook.com/ARTmageddonLA
Follow us @ www.twitter.com/ARTmageddonLA

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