Tag Archives: marketing

Event: Master Your Marketing w/ Christina Farley

I discovered the Writer’s Atelier through NanOrlando, when they hosted a series of NaNoWriMo prep sessions. (I didn’t use NaNo for its strict purpose of writing this year, but as a motivator to continue with my Horatio edits.) I was struck with how useful and supportive their community is. Without knowing me, they welcomed my then 2 month-old into a write-in, and everyone there truly enjoyed his presence and helped me feel comfortable.

So of course I looked at their other activities, and the online class Master Your Marketing with Christina Farley caught my eye. Last fall, three of my editing/social media clients asked my advice on building a platform for their nonfiction works, and that raised new questions for me. Farley looks to address a lot of these questions along with some basics of social media.

I asked Farley the questions that my clients asked me, to see what I might learn from her course. Below are her master your marketing with Christina Farleyanswers.

CMJ: What does a writer’s brand mean to you?

CF: I like to think that a writer’s brand symbolizes who you are as a writer. It not only ties in with your books and writing style, but it draws from who you are as a person. Also a well-developed author brand is more than just the cover of the book or a Twitter header. It delves deeper into all the aspects of the persona of you as a writer. A true test of this is a reader/editor/agent/ should be able to in one glance at any aspect of your writer’s persona grasp a clear concept of who you are as a writer.

CMJ: What does “platform” mean to you? As in, when a publisher says they’ll read a proposal or manuscript if a writer builds their platform?

CF: An author’s platform is essentially like the ‘auditorium’ (if you will) where your voice as an author is heard. Imagine you standing on the stage (scary for some of us introverted writers!) and those sitting in the audience are all of the people excited and eager to hear what you have to say. What you are displaying on the stage and how many people sitting in your audience is what the publishers are interested. An author’s platform is a key component for the nonfiction writer, and though not as important for the fiction writer, it can still be a valuable resource if utilized effectively.

CMJ: How do you divide writing and marketing time?

CF: Writing must always come first. Every time. But there are hours in your day that your brain needs a creative reprieve. That’s when you can spend time on your marketing. The key is to prioritize what is most important and essential to your marketing needs. From there, you can break down a plan and schedule yourself so you aren’t overwhelmed and your writing doesn’t goes by the wayside.

C FarleyCHRISTINA FARLEY is the author of the bestselling Gilded series, a YA contemporary fantasy series set in Korea and upcoming middle grade, THE PRINCESS & THE PAGE, set in France. GILDED was nominated for Korea’s Morning Calm, Ohio’s Buckeye award, and the Tome’s It List. It also was hailed in Epic Read’s anticipated reads, PriceStyle’s recommended summer reads, Book Riot’s favorite myth inspired reads, and BuzzFeed’s 21 amazing series they’ll miss. She is a certified teacher holding a master’s degree in education and has taught writing workshops worldwide.

 

Christina’s Books:

Gilded-FarleyChristinaFarley-Silvern-high-resBRAZEN-coverpp-farley


I will always jump on learning a new way of social marketing, and will report back here on each of her courses*. You can register for the entire series or a’la carte, and also include one-on-one mentoring.

*DISCLOSURE: I arranged a discount to the courses in exchange for reporting on each one.

Two Articles I Wrote on Art as a Parent

I guess being a parent really does affect how I view art. Yesterday two articles I wrote dropped on different publications, Better Lemons and Dwarf+Giant, a blog of The Last Bookstore LA. I didn’t realize until I shared them to Facebook that both show how I view art differently since becoming a parent.

One is how The Cat in the Hat reads like a manual for child molesters. I thought I’d get more pushback on this story, but so far all comments except one appreciate my argument for removing that book from your collection. Thanks to Dwarf+Giant for publishing this one!

The other is the first in a series, What Theaters Need to Know: Courting Families on Better Lemons, a relaunched Los Angeles arts website. Here I detail how small changes and larger ones can go a long way towards making families feel welcome at your programming. Until you’ve had to change your child’s diaper on a nasty restroom floor while other audience members bang on the door during intermission, you really haven’t lived as a parent.

Stay tuned for some more interesting articles from me……

Marketing Fails & Immersive Ethics

A few weeks ago, I received an ominous text in the middle of the night:

catharsis-text

Needless to say, I was freaked out. Read the full story on No Proscenium to hear how an immersive marketing scheme backfired big time.

Then head on over to Story Forward, a fantastic podcast I just discovered. Noah J. Nelson of No Pro is on a panel discussing the ethics of immersive experiences. Whether you approach it as an audience member or creator, this is a great listen.

If you’re interested in knowing about immersive productions, escape rooms, etc in your area, here’s where to find NoPro. There’s an expansion to other cities in the works:

Email: no_proscenium@outlook.com (send announcements & tips)
Twitter: @noproscenium (look for between issue updates) 
Facebook: No Proscenium Page (Issue Archives for All Regions)
Medium: The No Proscenium Collection (Reviews and Essays)
Podcast: iTunes and RSS 
Patreon: Support the Newsletter and Podcast
New subscriber sign-up: noproscenium.com

Webinar: Harvesting Leads using social media

Harvesting Leads

using social media

APRIL 24 (11:30-1pm PST)
with Cindy Marie Jenkins

So you have cool content, but don’t see butts in seats as a result?

We’ll cover: 
—Generating leads for your audience beyond family and friends
—Create a fun calendar to attract new audiences
—How to follow through and invite them to your show

More about Cindy

—————-

$50 for live individual training

REGISTER HERE

More Webinars:

APRIL 17: Twitter & Instagram Tutorial

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein

Webinar: Twitter & Instagram Tutorial

Twitter & Instagram Tutorial

APRIL 17 (10-11:30am PST)
with Cindy Marie Jenkins

Is “Hey! My first tweet!” also your only tweet?

Not sure how to use Instagram to connect with audiences?

Have questions but scared to ask them?

We will:

  • Run through Twitter and Instagram Basics, step by step, so you know the correct set up and tools at your disposal.
  • Review Best Practices and Common Missteps so you feel like a power user from Day 1.
  • Plan how you will use each platform to accomplish your short and long term goals.

$40 for live webinar if you register by April 15

$50 after April 15

REGISTER HERE

More Webinars:

APRIL 24: Harvesting Leads using social media

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein

Popular Stories Written Like Postcards for Plays (Spoiler Alert: they’re boring as hell)

I started to rewrite popular movie/TV log-lines as if they’re on the back of a theater postcard (or described on a website) to hear how boring they sound. It was meant to be a joke on Facebook, but got so much attention that it might become a regular series.

I can’t tell you how often a theatrical production attracts my attention, then my eyes glaze over when I read the description. I have no solution to this chronic marketing problem except for testing different versions with samples of your target audience(s).

I wrote the first three, then friends joined into the fun:

Selfish spoiled playboy Tony Stark has done nothing with his life since inheriting his father’s fortune. After his life changing experience in Afghanistan where he is confronted by both the true consequence of his empire and his own mortality, Stark finally realized how the power of his own intelligence can be used to help the world. His old friends and investors, however, don’t always have the humanity’s best interests in mind, and Stark must make the choice between those he’s trusted his whole life and his own conscience.

*

Dreamer Dorothy Gale has no love for her farm life in Kansas, with its pig pens and farmhands who

IMG_20150818_144347.jpg

If you haven’t seen Thug Notes videos, every artist can learn from how he describes classic literature.

always seem to watch her a little too closely for her comfort as she grows up. When a tornado knocks her out, she finally travels to the world in her head over the rainbow, where she encounters talking beasts, vertically challenged villages and pagan wannabes who challenge her ideas of right and wrong. Will she stay with them and finally meet the mysterious Wizard of Oz, or will she find her way home to seek out happiness among the family she loves?

*

The well off Hobbit Frodo has settled into his calm life of leisure, brews and nature. The biggest challenge is keeping his estate-hungry cousins away from BagEnd. But then his Uncle Bilbo disappears at his own birthday party, and the trusted if suspicious family friend, a Wizard, throws him out the door in a quest to hide a magical (possibly evil) ring in the land of the elves. Constantly caught between his new adventures, true friends, inevitable betrayals and his humble Hobbit nature, Frodo must decide: stay within a group of warriors sworn to protect him or take a small boat towards a destiny that almost surely will prove to be fatal?

Friends joined into the fun, too. From Sound Designer Vincent Olivieri:

Twentysomething hacker Neo has a boring job and no family to speak of. One day, a mysterious cell phone arrives on his desk, and Neo has a series of interactions with fascinating strangers, eventually leading to his immersion in a topsy-turvy turbulent alternate universe. The previously apathetic Neo is forced to confront his own humanity and role in the human race as he enters an evil computer program and hacks it from the inside out! Contains drug use and adult situations.

From Director Kate Motzenbacker:

After encountering a rebellious group of women in a post-apocalyptic landscape, guilt-ridden drifter Max is forced to confront his own humanity. Exploring themes of environmentalism, reproductive rights, and the human condition, this piece asks the question: what is the responsibility of an individual in the absence of civilization?

From David Jette, Artistic Director of Brimmer Street Theater Co.

What does it mean to be a father? What does it mean to be a son?

These are the questions tackled by this compelling and transformative new work about a young orphan living with his uncle and aunt on a farm far from ‘civilization.’ He spends his days repairing equipment and pining to join his friends on their adventures. Until one day, one of his machines is lost in the desert and is found by an old man, who, long ago, knew the boy’s late father and how he died. The two set off to return the machine to its original owner, and after encountering some truly zany characters, find themselves at odds with the society in which they live, and in search of the force that binds them together.

*

Lot and his family live in a great little part of town, but something about this town is… unique. Unique? More like crazy! His neighbors are total hellions! Until one day, a gorgeous man in white arrives at Job’s door and asks to stay the night. When his neighbors knock on the door and make an ‘indecent proposal,’ and after a strange weather pattern settles in, laying waste to everything he loves dear, Lot and his wife decide it’s time to get out of Dodge. This dramedy about loss and faith is for the whole family, and surely worth its salt!

*

Ever have one of those days? What about one of those YEARS?

Job is a pious man, with one problem – the God he worships is kiiiiind of a dick. After making a bet with the devil (played by One Life to Live’s Kevin Conway!) Job’s deity decides to really mess with his life, in the most unexpected ways! Join us for a night of laughs, and tears, brought forth by this timeless story of the saddest man that God forsook.

Do you have ideas on this? Add your own versions or ideas in the comments.

Hollywood Fringe Festival Announces Dates for 2014

The Hollywood Fringe is a great chance to try out or showcase some new work. I usually lead self-producing and marketing workshops leading up to the festival that include best practices to really take advantage of the Fringe atmosphere. Follow this blog for more

Here is all the information so far for Hollywood Fringe Festival 2014! From their press release:

Greetings Fringers–

We hope you had an excellent holiday weekend (or just an excellent normal weekend for our friends outside the states). As we approach the end of the year, it’s time to start thinking about our endeavors for 2014. We are gearing up for our fifth (!!!) festival next year and we’re already talking about a lot of new ideas and changes to improve the Hollywood Fringe.

The fifth annual Hollywood Fringe Festival will take place June 12th-29th, 2014, after a week of previews taking place June 5th-10th. The first big date that you should keep in mind is the opening of registration on February 1st. Check out the other dates down below.

After the feedback we received at the Post-Fringe Town Hall this year, we’ll be hosting a meeting this Saturday, December 7th at 5PM at Theatre Asylum focused on improving our venue efforts in 2014. We are specifically looking to recruit new venues within the official boundaries (including found spaces), so if you have any interest in running a space or bringing your own, make sure to stop by. There’s some more information down below.

Questions? Contact the festival at support@hollywoodfringe.org.

Fringe On!

Ben Hill, Festival Director

Venue Meeting This Saturday

Please join us this Saturday, December 7th at 5 PM in the Asylum Lab (at Theatre Asylum), 1078 Lillian Way. We’ll be focusing on these venue initiatives for 2014:

  • A venue packet to help recruit new venues and to help existing venues make the most of their Fringe experience
  • How venues can work together
  • How to bring a found/DIY venue to the Fringe
  • Matching potential venue managers or resident companies with venues who need help during the Fringe season
  • Making partnerships with local businesses
  • Dates for future venue meetings and workshops
  • And more!

Hope to see you there!

2014 Hollywood Fringe Festival Dates

Key Dates for 2014:

February 1st- Registration Open
April 1st- Registration Deadline for Guide Inclusion
June 5th-10th- Fringe Previews
June 11th- Fringe Opening Night Gala
June 12th-29th- 5th Annual Hollywood Fringe Festival
June 29th- Fringe Award Ceremony & Closing Night Party
The organization needs volunteers and interns throughout the year. Any interested persons may learn more here: http://www.hollywoodfringe.org/learn/index/132

Fringe Thoughts 1: Referral Ripples

GnR Opening CMJ (4)

Keena Ferguson, Peppur Chambers, Keaton Talmadge & Jeanette at opening reception for Gracie & Rose.

For four years, the Hollywood Fringe Festival has served as a  microcosm of the local arts to come, and sets my brain a-whirling. Since the community is the inspiration for these random and often lasting Fringe Thoughts, I want to share and continue the conversation.

Fringe Thoughts 1: Referral Ripples

The  feeling of community has always been one my favorite parts of the Hollywood Fringe Festival. It feels markedly increased this year. Rather than a few companies doing the cross-promo/community thing well, while others learn from them, this year it pervades the entire Festival.

That is a wonderful evolution in its fourth year. Just some improvements I’ve noticed:

  • People were on top of participant discounts well before June. This encourages your built-in audience to attend, which increases word-of-mouth and could ensure a steady stream throughout your run.
  • Most of the shows refer their audience to other Fringe shows in their programs.
  • Others take extra steps to also suggest verbally the other Fringe shows their audience should see and call out the Fringers in the audience. Last night Rati Gupta did this with her signature great flair.
  • The hashtag #HFF13 was off the hook since late April/May.
  • Projecting the twitter & instagram hashtag onto walls in Fringe Central Station encourages more interactivity.
  • A group of shows banded the “First Fringe Club” together for publicity.
  • Three storytellers also combined resources: Bill Ratner, Michael Kass and John Grady.

The veteran Fringers know these ropes, but I’ve hardly seen it in such force so early. You can tell who attended the Town Halls and/or has experience. These Referral Ripples help audience members know where to start when looking at the website or brochure. It’s intimidating to try to choose between all the available shows.

Every time an audience member hears directly about one more show, their interest may become more piqued and they could talk about it with their friends. Every time that fellow artists help each other, you’re actually helping your audience, plus encouraging them to see more live theatre. The more they see, the more they’ll talk and these are the Referral Ripples we need to increase live theatre as a vital and valued part of our community’s lives.

Last night we had lots of Fringers at Gracie and Rose‘s opening, and I knew about half of them before the Fringe and the other half (pictured above) only once it started, eleven days ago.

So Huzzah to you all and Carry On. If we can capture these concentrated efforts for theatre all year round, audience development stands a chance.

Read or Watch my full coverage of the Hollywood Fringe on Bitter Lemons.

Here are the Gracie and Rose Fringeships:GracieAndRoseFlyerFR

Ceremony by Michael Kass

Take me to the Poorhouse by Liz Femi

The Ruby Besler Cabaret by Anastasia Barnes

Love Actually Isn’t by Dan Johnson

The Real Housekeepers of Studio City by Heidi Powers, Tom Moore & Joe Greene

Daddy by Olivia Peterson

And also playing at our venue, the Art of Acting Studio: IAMA Fest 2013

Workshop: Promote your Play w/ Video

Should plays make a trailer or teaser like the movies? 

How does a live experience translate to a short video? 

How can videos translate to butts in seats?

Promote your Play with Video

Saturday, April 20th (10am-1pm)

 UPDATE 7:11pm : This workshop is postponed until a later date. Please email smb@combinedartform.com for more info.

Upcoming Workshops

Talk through your own ideas for video promotion, and how to prepare to talk to your team. 

Theatre Asylum 6320 Santa Monica Blvd. Los Angeles, CA 90038

Register for workshop: $40 individual, $60 to bring a team member

Basic tips for a Kickstarter video from Diani & Devine below

I asked our special guest Victor Solis more: 

CMJ: What are some key guidelines for creating a trailer for a  live show?
Victor-Solis-260
VS: First, discard any preconceived notions you have about trailers and don’t study any movie or series trailers.  Think in the medium of live performance because your ultimate goal is to attract people to see your live show.  In your trailer, show the viewer the most powerful elements of your stage: live performance, human emotion, and the magic of a world created in a contained space.  Give the viewer an incredible taste of what they can expect from your show and leave ’em wanting more.  Nothing is so strong as the temptation of mystique.
CMJ:  That’s a great goal, now how should we start the creative process for the trailer?
VS: The fundamental approach to conceiving an engaging trailer employs the same key considerations you would use in designing any promotional piece of content such as a poster, postcard, mailer, or social media post.  Start by identifying the strongest emotions and human themes evoked by your show.  Suppose those are nostalgia and wonder.  We want the trailer to ultimately evoke those feelings and identify them with specific characters or performers.  If your show has a narrative line, show us a sliver of the key emotional beats in the narrative.  Your trailer is just a few nibbles to whet the appetite.  Think like an audience member: what would you want to see?  Performers’ faces full of emotion; movement in space; light, color, set dressing; a taste of the sound design.

CMJ:  How about the mechanics of actually shooting and editing the trailer?

VS: From a technical standpoint, you’ll need a seasoned editor who clearly understands your show and will craft the trailer to meet your goals.

Ask filmmakers you know for references to creative editors and commit that person to your trailer before you start shooting.  Your second key collaborator will be a thoughtful cinematographer who will capture as many useful clips as possible from your rehearsals. This small, tight-knit team of yours is necessary to create an effective trailer in an efficient span of time.
Could you do this yourself?  Sure, but do you realistically have the time to take on a new project concurrently with your live show?  Be pragmatic and enlist a couple of eager people who want the experience and will bring their comparative advantages to your project.  You can cultivate two great new collaborators with unique skill sets who may even promote your trailer to their circles.
CMJ: What are items people will need for a quality video project that they might not anticipate if they don’t work in film?

VS: If you’re recruiting a couple of good creative film craftspeople like your editor and cinematographer, they will ideally answer your technical questions about the video process.  If they’re skilled, then you can focus on the creative decisions and let them deal with the technical filmmaking decisions.  Anticipate enough time to talk with your team to carefully plan your shooting day (ideally just one) and post-production.  Aim to shoot when you have your show’s tech running so your footage looks as similar as possible to the actual show.  Make time for clear communication, ask plenty of questions, and always plan in advance.

###

Victor is a writer-producer at Hachitan Entertainment, Inc. in Southern California.  He co-created the 10-episode award-winning series “Generic Girl” and is currently developing feature films and original online series.  An experienced educator, he jointly produced the 22-episode course “How to Plan Your Series Production” on CreatorUp.com.  Watch his recent work at:

http://youtube.com/genericgirlseries

.

MAY 1 – Twitter: how to build audiences!

Register

MAY 8 – Pitching Your Show (reprise due to popularity in March)

Register

MAY 11 – Marketing Strategy in the Thick of Production

Register

5 Inspirational Stories for Self-Producers

Here are the Top 5 Inspirational Stories for Self-Producers,

New audience must feel invited as individuals, not a mob.

New audience must feel invited as individuals, not a mob.

inspired by conversation at last week’s workshop:

1. Audience Development Blog: Loving Your Donors – Although specifically about Donors, truly good advice for all who show interest in or attend your event. Also see Kickstarter Tips – again, specifically for fund-raising but great ideas on making your audience feel loved.

2. Seth Godin’s Blog – He somehow always reads your mind and delivers the right message. One of the only blogs I get sent directly to my inbox every morning.

3. Facebook Post Tracking Spreadsheet – An easy way to track times of day & types of posts that work the best. Originally created by The Marketing Spot. This one’s more practical than inspirational, unless you’re like me and are inspired by analytics!

4. Talkbacks & Tamales “By Being Welcomed, Instantly I Belonged” – An audience member reacts to her first time at the theater where I work, geared specifically towards making people feel invited & welcome.

5. Who Won’t Be at Comic-Con and Why That’s a Problem – an article by Corey Blake on how Comic-Con has nearly shut out any possibility of new attendees.

This Saturday, Build Your Marketing Strategy in 3 Hours

The sooner you register, the more detailed research I can do for your project!

FEB 23
Build Your Marketing Strategy

10am-1pm

Pay for Workshop

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there!

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Marketing Homer Simpson

Boy, that could be a great sequel to Being John Malkovich.

Workshop at The Indy Convergence

Workshop at The Indy Convergence

Last week I had a great time coaching some individuals on Self-Promoting Without Annoying Your Friends. We discussed a writing career, re-branding your acting image, a nonprofit to Save the Arts & brainstormed another attendee’s germ of a creative idea using Homer Simpson as an example (that was a tough one!).

I’m always excited to talk through the muddy waters of social marketing with people, and everyone present said they found takeaways they could put into practice right away. That is always the goal and I’m happy to report mission accomplished!

See also: 5 Inspirational Stories for Self-Producers

WHAT I LEARNED:

Every workshop gives me valuable information. I learned that teaching in a chair doesn’t work for me. I learned that outlines are my friend and flexibility my bestie.

I’m psyched to do final prep for this Saturday.

The sooner you register, the more detailed research I can do for your project!

FEB 23– Pay for Workshop
Build Your Marketing Strategy

10am-1pm

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there! 

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

Drop into a Free Social Marketing Workshop

Most self-producers do it to get their work out there – so how can you  reach audiences beyond your friends and family?DSCN9326

Mon Feb 11 (7-7:30pmPT) 

Social Marketing Broadcast*

FREE! See if these workshops are a good fit.

I’ll review all the workshops & give at least one takeaway for each topic. Send your questions via the comments or @OutreachNerd.

Also RSVP on Facebook for insider tips.

UPDATE 8:30pm: Thanks to everyone who asked questions! That’s Alice from Project1979, Tim Keaty from Surfing Aliens, Scott Marden from Will Play For Food, Asmara Bhattacharya from Cypress Philharmonic.

I’m available for follow-up 30 minutes after the Broadcast ends via twitter or just comment below

Theatre Asylum is excited to present the Social Media Boot-Camps  with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkins will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.

*The Fine Print: Opinions expressed are my own & not representative of any clients: past, present or future.

I use many brands for examples but do not necessarily endorse any one over the other.

Have fun!

Blogging for Personal & Professional [Outreach Nerd]

Every month Rachel Stoll joins me on Outreach Nerd to detail some aspect of social media marketing.

Tuesday 11/20 – 9am PT

Blogging for both personal & professional use.

WATCH our segment on Tumblr.

WATCH our segment on Pitching to Media & Media Lists

ABOUT RACHEL, from her site: I’ve been involved in social networks for nearly a decade, well before the term social media came about. Now, I work professionally in social media marketing. I design creative and engaging strategies for clients that achieve measurable goals on a variety of social networks like Twitter, Facebook, Pinterest, Instagram, Tumblr, Pose, LinkedIn, Etc. Sometimes I write about marketing. This year I co-wrote a 3-part series in MAGIC Magazine titled “Social Media Marketing for Magicians.”

I do other things besides work! Running and hiking are really great. Sometimes I play video games and attend comic-conventions. I used to produce and do marketing for Los Angeles theatre and I even started the LA Theatre hashtag in 2010.  Right now I’m finishing up myMaster’s Degree in Political Science.

Thanks for reading this. Feel free to read my blog which is a mix of all my interests or browse the subsections of the site.

ABOUT ME

—–

See the full schedule

Subscribe to YouTube
http://bit.ly/theCMJstoriesBLOG

Facebook.com/theCMJstories

Don’t miss a segment @CindyMarieJ

Remember your 1st time?

24th Street Theatre hired me to handle their Outreach/Marketing for the 15th Anniversary Season, now in full swing.

There are many reasons why this work excites me, not the least of which is the fact that my job is to tell the stories coming out of this amazing theatre every single day.

One highlight, though, is the 1st time campaign. We want people to feel welcome bringing their kids to 24th ST for their first experience of theatre, and so our friends & staff are telling me about their 1st times.

Remember yours? Share it!

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