Tag Archives: funding

More Funding Fridays

Meet the writer of TAURIS, Sarah Moon.

Two other campaigns touched my heart this week, one personally and another professionally. I want to share those with you as well:

A Community Helps Allegra Beat Cancer

HelpAllegra

I know Allegra from 24th STreet Theatre and she is a phenomenal soul. Take a look at her campaign and see if you have a few dollars to help with chemo and healthy foods.

As some of you know, after an initial exploratory procedure it was discovered that I have Clear Cell Cancer which can be aggressive and I will be undergoing treatment that may involve chemotherapy and radiation depending on the pathology results from the second procedure I just underwent. I am going to need help in whatever capacity possible, not just financially but moral support.  There are the obvious medical expenses and living costs associated with my path to recovery. Feel free to help in which ever way you can and are able to. Even if it’s just a hug, a phone call or a smile.  

#TurkeyDayRobbery2012

Then a new friend passed along Jared’s Story – losing $20,000 of his film equipment while hosting friends for Thanksgiving. His equipment along with his talent makes him hire-able, but it’s somewhat of a vicious circle without the tools of his trade.

Take a look – he deserves some help for all of his goodwill – and just plain bad luck.

The Trouble With Words [Funding Fridays]

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Coeurage Theater Company announced they’re bringing back their hit musical The Trouble With Words – bigger,better and brighter – but they need your help. Read through to see where the money’s going and how you can take part.
Find a discount code at the bottom to a cool How-To Kickstarter Video Workshop. 
CMJ: Why are you bringing TTWW back?
Jeremy Lelliot, Artistic Director of Coeurage:
We feel like we haven’t really done the show yet, not the way it deserves to be done. It’s hard to conceive, since the workshop production was such a runaway success for us, but this is the world premiere as far as we’re concerned. So much is new: new songs, new set, new creative team, major revisions to the script and score… this is the fully realized version that we’re ready to share with Los Angeles.
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Greg Nabours, Composer/Lyricist TTWW:
The original production of The Trouble With Words was actually a workshop production. Songs were still being written up until (and into) the week before we opened. We managed to cram six actors and six musicians onto a stage no larger than most people’s kitchen, and we did what we could with a piggy bank budget.  Somehow, we ended up attracting all the right attention and winning multiple awards, but it was always meant to be a workshop.  This production is the real thing.  All of the weaker elements from the first production have been cut or reimagined, and the new material that is taking its place really launches the show into new territory.  On top of better material, we are adding a choreographer, a set designer, a costume designer, a sound designer, a live mixer, and a publicist.  We don’t consider this as “bringing TTWW back.” We actually think of this as the world premiere of a new musical!
CMJ: What will the Kickstarter funds benefit and why is that important to the production?
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Jeremy:
The Kickstarter funds represent about half of our budget, so we’re doubling our resources for designers and production values. We have a lot of top notch folks working on this one that we wouldn’t have been able to afford on our own.
 
Greg:
The Kickstarter campaign is essentially our backbone right now.  We pulled in the best talent we could find, and that kind of knowledge and skill doesn’t come cheap.  We want to see how far we can get with this show, but we can’t do it alone. We believe that a successful Kickstarter campaign will actually allow this show a pathway to New York and beyond.
CMJ: What are your coolest perks?
Jeremy:
For 30.00 you get an autographed cd, digital download, Coeurage tote bag, and TTWW pin. That’s more like a good deal on a purchase than a reward for a donation. For 10,000.00 we’ll do a live reenactment of Indecent Proposal starring Greg as Demi Moore. Plus you get every other incentive we’re offering.
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Greg:
Clearly, the coolest perk is the $1,000 mark. At that point, on top of getting all the merch that we have to offer and drinks with the cast, you also get a personalized song written by me (and a live performance of said song).  I’ve been paid more from people who were looking for the perfect proposal or an anniversary gift, so I actually think a grand for a song (and I can write a great song in any genre of music) is a fair trade.  Our show did win LA’s highest theatre award (the Ovation) for best original music and lyrics, after all.
Clearly the WORST perk (not that you asked) is the $10,000 mark. At that point, our company has agreed to do a live reenactment of the film Indecent Proposal, with myself as the female lead. I don’t actually remember agreeing to this, but I will follow through with it if someone actually pays that amount. 
CMJ: What was your favorite audience reaction during the first production?
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Jeremy:
Nicki, our general manager, came to almost every performance and bawled. A lot of the time it was tears of pride and joy for Greg. She was genuinely concerned about being a distraction (she never was). She often hid herself in the back row.
 
Greg:
This is a hard one, as many stories come to mind.  As the run progressed, we started seeing more and more industry professionals in the audience.  After one particular performance, Jason Alexander walked up onstage after the show and asked if he could take me out to lunch. After another performance, a Disney representative took my info for future projects. 
 
BUT my favorite was during a song near the end of the show, Raincloud.  Apparently an audience member connected a little too much with the song. He started crying early in the song, and he gradually reached hysterics by the end.  In a tiny theater, this is very difficult to ignore. Eventually his sobs were louder than the actors and the band, and other audience members were having a hard time not laughing at the situation. I took it as a compliment…though I do wish he had waited ’til after the show to give it. 

Ovation Award Winning
The Trouble With Words by Gregory Nabours
March 1st – March 31st
A song cycle that explores the relationships people have with words and how language affects our everyday life.

 ———DISCOUNT!

Crowdfunding Secrets to Success

crowdfunding

 

Demo Video Lab

Saturday, February 9, 2013 from 10:00 AM to 8:00 PM (PST)

Use code CINDY20 for 20% off – expires on Monday, Feb 4th!

Santa Monica, CA

Did you miss the Kickstarter Tips ? Read here.

Kickstarter Tips at LA Makerspace

Notes from the Kickstarter Workshop I attended at LA Makerspace tonight!

Moderator: Stephanie Pereira, Director, Art Program at Kickstarter
Panel:
Sean Bonner, Co-founder at Safecast
Kickstarter project: Safecast X Kickstarter Geiger Counter
Mya Stark, Director of Outreach and Development for Cinefamily
Kickstarter project: Cinefamily Digital Projection & Theater Restoration! 
Jesse Genet, Founder and CEO at Lumi Co
Kickstarter project: Print on Fabric Using Sunlight: The Lumi Process & Lumi Co. – A NEW TEXTILE PRINTING TECHNOLOGY
Stacey Storey, Producer, Best Friends Forever
Kickstarter project: BEST FRIENDS FOREVER (an apocalyptic feature film)
—–
Our Moderator works at Kickstarter!

Our Moderator works at Kickstarter! That’s convenient for questions.

SP: First thing to do if you’re thinking of starting a Kickstarter campaign is fund a project. Get involved in the community.
  • no charity or cause funding
  • KS specializes in bringing creative projects to life
  • 3.2 million people & 850 thousand are repeat backers (in 2012 I believe)
  • Offer creative experiences
  • Write your backers into the story
  • Most people pledge $25
  • Account for 5% in KS fees, 3-5% in Amazon fees when calculating your goals

CINEFAMILY has an amazing blurb (see link above)

JG: “We needed to take into consideration that nothing ever goes right in Production….and postage.”

SP: Cinefamily may the most successful nonprofit project on Kickstarter

MS: One perk included membership and they gained 400 new members

  • highly prioritized an audience complaint: hard and uncomfortable seats. Those perks to buy and name a seat went very well.

SP to SB on his perks & updates: “You’re communicating with people, you’re not selling shit.”

SS: “It’s all you think and know about for 30 days….also great press.”IMG_20130130_203525

  • On Associate Producer credit: “People think it’s buying your way into Hollywood but welcome to Hollywood.” 
  • Her film had a random backer at $10,000 level. He just liked the campaign.

JG: When asking your backers to share, ask them questions to help target very specific groups of people.

  • “DIY Backyard Textile Printing is not everyone’s thing.”
  • Sent gifts to backers they were not expecting.
  • Made a cute gif and sent the ability to create shirt design, which backers created, and shared picture with hashtag
  • Post-campaign, send ‘3 ways to continue to engage with Lumi for the Holidays”

SS: Targeted women making film, people who like to use actual film, interested in shooting on location in Texas

  • Every time they hit a goal towards their final goal, they focused on a different target group
  • had a “Hustle” meeting every morning at 6a.m. to prioritize
  • Send backers private video perks : “We’ll drink a beer with your name on it.”
  • Sang Bohemian Rhapsody in their car together
  • “Kind of like an action movie, Kickstarter has a ticking clock…made our community feel like they owned it.”

SURPRISES & WHAT THEY WOULD DO DIFFERENTLY

SS: Surprised at how many hours it took every day

  • She would adjust how much help they had and add the shipping costs

JG: Now you know during the campaign who is domestic backer and who is international

JG: Be clear on calculation and communication of postage. It’s all perception.

  • Make that dialogue very clear.

MS: Thanked everybody individually when they first pledged

SP: Kickstarter just rolled out the ability to sort people by new pledges

MS: Didn’t have a plan for updates post-campaign and would do that next time.

  • “It works the way you think it will if you strategize.”

SS: When to hold a campaign:

  • not around or at end of holiday
  • they wanted to end on a particular day, after SXSW b/c then they could promote Kickstarter there
  • picked ideal date and worked backwards for plan

JG: Talk about your own legitimacy as well

  • Why you an deliver and how you have delivered in the past

WHAT WORKED THAT DIDN’T COST MONEY or REQUIRE A PUBLICIST

The night ended with socializing and talking to the panelists.

The night ended with socializing and talking to the panelists.

JG: Have fun with campaign and make it as true to your spirit as you can convey to your backers

SS: Could only afford Publicist after Kickstarter

SP: Ask yourself (to find your target backers):
1. Who is making this?

2. What other stories can you pull out of this?

SB: Genuine excitement is contagious.

SP: Segment out backer levels and strategize on a white board:

Visualize who would back you at different levels. What rewards would excite them?

There was more about taxes and income from Kickstarter too. I’ll add those soon. -CMJ

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Also find the discount code for Demo Video Lab’s Workshop (only good through Monday).

Running a campaign? Schedule a Funding Fridays Broadcast.

Watch more Kickstarter tips from Diani & Devine.

Hear about these events as they happen via @CindyMarieJ

Geek Crash Course Kickstarter Update

Michael Nixon of Geek Crash Course guested on Funding Fridays before the new year, and here is an update on hisgeek crash courseKickstarter success. This is also a very cool way to interact with your supporters and nurture new fans. I can’t make it because ironically I’m attending a How to Run  A Successful Kickstarter Campaign at LA Makerspace (expect live blogging), but enjoy!

From an email:

Hello faithful Geek Crash Coursicans (Too much? Too much…),

Tonight, Diana and I will do battle with the forces of the Google Hangout on Air to bring you a LIVE answering of Kickstarter backer questions at 10pm ET tonight.

If you haven’t already answered your survey, do that before 9pm ET tonight and we’ll answer your Geek Crash Question live tonight!

Check out our Twitter and/or Facebook for the link when we go live. In case you miss it or can’t make it, the show will be archived forever on the glorious servers that we call home on YouTube (and then subsequently on Blip when I get done downloading it from YT and uploading it there).

Thanks again for all of your support and we hope you join us tonight.

All the best,
Michael Nixon
Geek Crash Co-Host

Indie Holiday Gifts Day 3

With so many independent artists, there’s a variety of unique gifts you can give. I’ll highlight one a day through the New Year!

Day 1 – Holiday Gifts by Adam Emperor Southard Photography

Day 2 – HUCK FINN: The Robotic Edition & The Selling, a supernatural comedy

DAY 3: Fund Romeo & Juliet Puppet Music Video

for free distribution to schools.

Do it in a friend’s name!

Click here for their Kickstarter Page

randjAlso watch Dan’s interview on Funding Fridays

Tips for Kickstarter Success [Funding Fridays]

FRI, 12/7 at 11am PT

FUNDING FRIDAYS SPECIAL:

Tips for Kickstarter Success w/ Diani & Devine

dianianddevineThey ran 2 successful Kickstarter campaigns which resulted in publishing Huck Finn: The Robotic Edition as well as screenings of their film festival hit “The Selling” in major cities nationwide. Currently they’re creating fundraising videos making a nonprofit theatre company stand out from the holiday crowd and their web series Mary Olson is not to be missed.

What does it take to make your Kickstarter goals? How to prepare? What to expect? Find out!

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See the full schedule

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Facebook.com/theCMJstories

Don’t miss a segment @CindyMarieJ

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