Tag Archives: fringe

Pitching Workshop

Yesterday’s workshop at Theatre Asylum was a new one for me. We had two fantastic Press guests- Brett Chapin & Noah J. Nelson – who gaveDSCN9004 their perspective on being pitched to cover your show.

In the last hour, attendees placed themselves into different scenarios and I played a person they were pitching. We had a lot of fun and I actually got to say all the things I want to tell people when hearing a pitch:

  • get over your fear
  • look for the signs of interest
  • how to close (soft or hard sell)
  • how to describe your show, and more.

Many participants were nervous at pitching in front of people (who wouldn’t be?), and I took a moment to explain how frightened I am the night before I teach a workshop. That surprised a lot of people, and I heard from the audience: “You’d never know it.” That, I said, is from years of self-producing and pitching my own work. You just have to get over the idea of pitching your own art. Fake it if you don’t feel it.

I left the workshop energized. Participants jumped at the end to connect with each other, to see how they can cross-promote, or just to talk about their shows. I feel everyone got a chance to talk through their pitch and we helped them find the interesting bits. So much so, in fact, that I changed the MAY 24th workshop to be another round of Pitching. Everyone needs it, and how often do you get to practice?

DSCN9019Can’t wait for next week!

Here’s the rest of the schedule (all workshops 10am-1pm).

Don’t see a workshop that answers your question? Comment below & we can arrange individual instruction.

MAR 30 – Find New Audience on Twitter (basics included)

APR 6 – Standards & Best Practices for Social Marketing (Facebook, Twitter, Tumblr, Instagram, etc)

APR 20 – Using Video to Promote Live Performance (includes You Tube/Vimeo)

MAY 11 – Marketing Strategy in the Thick of It

MAY 24 – Pitching Your Show to New Audiences

JUNE 8 – Standing out at a Festival without Being a Dick

Comment below or email smb@combinedartform.com for more information.

Social Media Boot Camp

Most self-producers do it to get their work out there – so how to  reach audiences beyond your friends and family?DSCN9326

Social Media Boot-Camps at Theatre Asylum

Interactive workshops, giving useful takeaways regardless of your budget or manpower.

Each workshop is $40.

All 5 for $175. – Pay for all 5 Workshops

Bring an additional person for an additional $20.

 

FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends

Comment below or email smb@combinedartform.com to pay for the archived video & worksheet.

 

FEB 23– Pay for Workshop

Build Your Marketing Strategy

  • What is your show’s story?
  • Who is your audience?
  • Who are your audience’s influencers/
  • How can you target them?
  • Basics of a pitch to media & bloggers
  • Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.

Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.


MAR 9 – Pay for Workshop

Telling Your Show’s Story Online

  • In depth, interactive look into your show’s story & how it translates to social media
  • Where is your story best told?
  • How to schedule posts for maximum views
  • Creating posts that tell the story better than words
  • Moving beyond your friends & family to reach new audiences
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • How those differences help your storytelling
  • Translating good story to butts in seats


MAR 23– Pay for Workshop 

Pitching Press/Audience in Person & Online

  • Building a lasting Media List
  • Difference between PR, Publicity, Marketing, Outreach & Audience Development
  • Finding & Pitching Bloggers & Influencers
  • DOs & DON’Ts of Pitching
  • Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Crowin Evans perform how NOT to approach a potential nonprofit partner. Watch video.

Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.


MAR 30 – Pay for Workshop

Mind the Gap: Reaching New Audiences on Twitter

  • Basics & Best Practices
  • Twitter as your best Research Tool
  • Building Strong Relationships with Audience & Press before asking them for something
  • Utilizing word of type to your advantage pre and during your events
  • Gaining attention of Press without pitching
  • Finding & Enlisting Influencers as Brand Ambassadors
  • Running Giveaways & Ticket Discounts

Email smb@combinedartform [dot] com to get on the mailing list or comment below.

MORE APRIL – JUNE

APRIL 6 – Standards & Best Practices for Social Marketing

APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)

Good reading: How to turn your office (or home/rehearsal room) into a video production studio

MAY 11 – Marketing Strategy in the Thick of Production

MAY 24 – Press/Media/Influencer Brunch Mixer

JUNE 8 – Standing out at a Festival without Being a Dick

More Time to Fringe!

 If you followed me last June, you know I am a huge fan of the Hollywood Fringe Festival.

Along with infusing a sense of community into the arts scene, it also encouraged me to try new methods of outreach. The Let’s Fringe! interviews conducted through Bitter Lemons LA & Google+ Hangouts last year sparked the Arts Outreach Channel now in process.

The main issue many have with the Festival is they don’t have time to see as much as they’d like. Enter the relentless Fringe Staff with their announcement that the dates are extending! Here’s the release with all the info.

Even if you aren’t in Hollywood, follow their online platforms. Everyone can take a lesson or two in galvanizing artists from these folks.

And stay tuned for some announcements regarding Fringe on my end…….you might want to press “Follow this blog.” Just a suggestion!

 

Hollywood Fringe Festival Press Contact:
Stacy Jones Hill
Communications Director
Press@HollywoodFringe.org
805.604.5106
www.HollywoodFringe.org
Thursday, November 15th, 2012
For Immediate Release
JUNE IS FOR FRINGE
Hollywood Fringe Festival Extends 2013 Dates to Include Additional Week
Hollywood, CA– The Hollywood Fringe Festival (www.hollywoodfringe.org) announced today that the fourth annual festival will be a week longer than the three previous fests. The fourth annual festival will take place June 13th-30th after a week of Previews taking place June 6th-11th. The festival is now one of the largest uncensored performing arts festivals in the country, and extending the length will expand opportunities for both artists and audience members. The festival sold 25,000 tickets in 2012, giving back all $200,000 to participating artists and venues. Festival organizers feel confident that an additional seven days of Fringe will help to keep ticket sales growing at a steady pace.
“Since 2010, we’ve made it our mission to include all types of artists and arts supporters, adopting a ‘come-one-come-all’ mentality meant to unite us in our endeavors to create. A very special community has emerged, one that encourages and cherishes the work of others,” says Ben Hill, Hollywood Fringe Festival Director. “This supportive community is part of the reason our attendance has increased dramatically from year to year. By adding an additional week for Fringe 2013, we hope that we can provide a wider range of entertainment for audiences while also welcoming more producing groups into our already-diverse pool of performing artists.”

Hill and other organizers behind the Hollywood Fringe are planning to host a number of Town Halls and Workshops to assist venues, participants and other community members prepare for the festival. The first of these Town Halls will focus on the Registration process and will be held on January 17th at 7:00pm atTheatre Asylum. Those that can’t attend the event are encouraged to listen to recordings that will be posted on the Hollywood Fringe blog.

Registration for the Hollywood Fringe opens February 1st and closes on April 1st. The event is open and non-curated; any artistic group able to book a venue within the festival’s boundaries may register. Registration for the festival is a three-step process. The first step is the creation of a project page (http://hollywoodfringe.org/add_project) on the festival’s site. Second, the project must be booked at a participating venue within the festival’s boundaries. Once the venue deal has been completed, groups can complete registration by paying the registration fee. The first two steps can be started before February 1st. Read more about the registration process here.
Traditional theatre spaces as well as temporary or DIY spaces are encouraged. Venues can list their space on the festival’s website starting today. Participants may attempt to book a venue that has already signed up, or they may bring their own venue. All registrations complete before April 1st will receive placement in the Festival’s Guide, which will be distributed throughout Hollywood and greater Los Angeles starting May 2013. Registrations completed after that time will be included in listings on the Fringe’s website.
Key Dates for 2013:
November 1st- Venue Sign Up Open
February 1st- Registration Open
April 1st- Registration Deadline for Guide Inclusion
June 6th-11th- Fringe Previews
June 12th- Fringe Opening Night Gala
June 13th-30th- 4th Annual Hollywood Fringe Festival
June 30th- Fringe Award Ceremony & Closing Night Party
The organization needs volunteers and interns throughout the year. Any interested persons may learn more here:http://www.hollywoodfringe.org/learn/index/132
Want more information? Contact the festival at support@hollywoodfringe.org or by visiting the website at www.HollywoodFringe.org.
Follow @hollywoodfringe on Twitter (or use the #hff13 hashtag), become a fan of our facebook page, or check us out on tumblr.
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