Tag Archives: audience

My Renewed Promise to New Audiences – and Myself

Not surprisingly, the last few months caused a big change in my priorities, specifically regarding work*. I could not be happier with with being part of 24th Street Theatre Communications & Audience Development, plus coming full circle back to being a Teaching Artist , now of Online Content at Center Theatre Group’s Student Ambassador Program. I also love teaching workshops in outreach/audience development techniques.

Photo by Henry Ong

I decided in 2010 to create a job intended to bridge the gaps between art I love and potential audiences the artists aren’t reaching. It was a unique path at the time to use this “new” thing called social media, now it is just one of my many tools. To gain credibility and make a living, I took some work that didn’t directly aligned with my goals. That’s over now.

Now, if any opportunity does not involve finding and nurturing lasting new audiences for the art in which I believe, then it is not an opportunity for me. Since 24th Street already fulfills that goal directly for a high quality family theater, my own creative pursuits aim to find new paths to success. I will challenge all assumptions about audiences and find collaborators willing to take great risk for potentially great return. And we will learn. And we will share our findings on this site.

You’ll hear shortly about The Lemon Lounge, an audience development project centered around the 2014 Hollywood Fringe Festival (produced with Bitter Lemons, not with the Fringe Festival itself.). All our decisions are based on one question: Does this

June 2014

help new audiences in actually getting to see a show, taking a risk on a new artist or art form? If the answer is yes, then we develop the idea. If no, we drop it. The producing team is extraordinary and kept the ball rolling while I focused on having my first child. They are Peppur Chambers, Sara Fenton and Lemuel Thornton III. Colin, Enci and Phil from Bitter Lemons have given their blessing and will certainly become key advisers  and partners as we experiment with and nurture this idea: a live arts show combined with pre-recorded segments to curate experiences for new audiences by speaking directly with them.

More on that next week. And a much larger project is also in the works, but I won’t have details for a few more months there.

In the meantime, I look forward to this clearer focus.


*I became a Mom on March 22nd! If you’re interested in a little TMI about my journey as a new mother and workaholic, follow @parentingnerd on twitter or tumblr.


5 Inspirational Stories for Self-Producers

Here are the Top 5 Inspirational Stories for Self-Producers,

New audience must feel invited as individuals, not a mob.

New audience must feel invited as individuals, not a mob.

inspired by conversation at last week’s workshop:

1. Audience Development Blog: Loving Your Donors – Although specifically about Donors, truly good advice for all who show interest in or attend your event. Also see Kickstarter Tips – again, specifically for fund-raising but great ideas on making your audience feel loved.

2. Seth Godin’s Blog – He somehow always reads your mind and delivers the right message. One of the only blogs I get sent directly to my inbox every morning.

3. Facebook Post Tracking Spreadsheet – An easy way to track times of day & types of posts that work the best. Originally created by The Marketing Spot. This one’s more practical than inspirational, unless you’re like me and are inspired by analytics!

4. Talkbacks & Tamales “By Being Welcomed, Instantly I Belonged” – An audience member reacts to her first time at the theater where I work, geared specifically towards making people feel invited & welcome.

5. Who Won’t Be at Comic-Con and Why That’s a Problem – an article by Corey Blake on how Comic-Con has nearly shut out any possibility of new attendees.

This Saturday, Build Your Marketing Strategy in 3 Hours

The sooner you register, the more detailed research I can do for your project!

FEB 23
Build Your Marketing Strategy


Pay for Workshop

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there!


Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.


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